Alba and Svetski measure ad performance
Alba and Svetski, with the help of NPO Analytica, are implementing a wireless analytics system based on the Retail Instruments platform. With the help of this solution, the management of a chain of shoe and accessories stores will be able to operate with data that allows them to analyze the operation of stores and obtain measurable indicators of advertising efficiency.
NPO Analitika specializes in the development and implementation of wireless analytics that allows you to study the behavior of store visitors in real time based on the analysis of cell phone signals. Wireless analytics is designed to provide a much deeper and more multidimensional picture for management decision making.
“It is important for us to understand and measure trends in the behavior of visitors to our stores,” said Stanislav Koloskov, Marketing Director of Alba and Svetski. “We want to understand the changes in customer habits that can be seen with wireless analytics class systems. It is also extremely important for us to obtain measurable indicators of advertising performance, and in many cases the sales analysis capabilities do not give a complete picture of what is happening.
Alba and Svetski, with the help of NPO Analytica, are implementing a wireless analytics system based on the Retail Instruments platform. With the help of this solution, the management of a chain of shoe salons and ...
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The organizers of the MICAM international footwear show, which took place last week in Milan, noted that the number of buyers who arrived at the event this session increased by 25% compared to the number of visitors of the previous exhibition, with about half of the guests arriving at MICAM from abroad. , writes Worldfootwear.com.
Marketplace "Children's World" canceled the commission for new suppliers
The Detsky Mir marketplace announced the introduction of a zero commission and a change in tariffs for new providers of the online platform.
International shoe exhibition Euro Shoes successfully held in Moscow
The main event of last week was the largest international exhibition of shoes and accessories Euro Shoes premiere collection in Moscow. The large-scale exhibition event was held from February 20 to 23 in the capital's Expocentre, where on the same dates two more major fashion exhibitions were held - CPM Moscow and CJF - Children's Fashion 2023.
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Balenciaga launches 3XL Trainer mules
The first images of the new pair of Balenciaga 3XL Trainer mules have surfaced online. The new silhouette is just a transformation of the brand's sneaker model of the same name, only without a heel.
Opening of the second MASCOTTE salon in a new concept in Chelyabinsk
On March 4, in Chelyabinsk, the opening of the second MASCOTTE salon in a new concept took place, located on the 2nd floor of the Almaz shopping center at 64 Kopeyskoye sh. (area - about 200 m²). We remind you that the first one is located in the shopping center "Rodnik" (Truda street, 203, 2nd floor). The main emphasis in the space of the new salon is made on natural materials and eco-design, and in the interior - on the elements of fashion style with the addition of wood texture and graphic black lines. Particular attention should be paid to the new directions of the brand: the MASCOTTE Lite collection - soon it will turn into an independent sub-brand, and a new product category - clothing. It should be noted that the interior has a digital content, without which no modern store can be imagined. It creates a comfortable and exciting shopping, opening up new opportunities for customers: a screen in the showcase area with image content and information screens around the perimeter of the shop equipment.
Slouchy boots from the new Loewe collection are the most talked about model
Soft leather slouchy boots are one of the highlights of Loewe's fall/winter 2023/24 collection, which was presented at Paris Men's Fashion Week. This silhouette turned out to be the most quoted image in social networks.
Germany's online shoe sales down 2022% in 16,6
Consumer activity in Germany declined in 2022, online sales fell by 8,8% year-on-year, the footwear sector was hit the hardest, according to a statistical report from the German e-commerce and mail order association BEVH. BEVH analysts attribute the decline in online sales to the impact of the military conflict in Ukraine on the country's economy, according to shoeintelligence.com.
Footwear Distributors Association of America urges its members to leave China
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Russian business lacks capacity for delivery from Turkey
The volume of cargo transportation of Russian retailers and logistics companies from Turkey in 2022 increased by almost five times year-on-year, according to an analytical review of the multiservice logistics operator PEK. But the transport capacity is not up to the task. Due to the lack of sea services, ferries and traffic jams at road border crossings, the delivery time from Turkey to Russia in the winter period increased by 1-2 weeks. Prices have also grown: the cost of sea transportation - by 50-70%, auto-delivery - twice, ferry transportation - four times year on year.
Prada unveils new chunky models at Milan Fashion Week
Of all the Prada pieces the Italian luxury brand showcased for the fall-winter 2023 season at Milan Men's Fashion Week, the brand's chunky shoes generated the most fans, which is understandable.
Jimmy Choo Collaborates With Sailor Moon Anime Series
Following Vans, another American shoe brand, Jimmy Choo, released a capsule collection of shoes based on the Japanese anime Sailor Moon. Images of scenes from the popular anime series adorn the shoes and bags of the capsule collection, and her most striking model was a pair of pink boots embellished with Swarovski crystals, according to WWD.
Nike announces collaboration with Tiffany & Co
Tiffany & Co. sneakers The x Nike Air Force 1 Low will be housed in a signature mint-colored jewelery brand box adorned with Nike's signature comma in the center, Hypebeast.com writes.
Brooklyn brand MSCHF launches "Big Red Boots"
The oversized TPU upper and EVA outsole of MSCHF's Big Red Boots are devoid of any details other than the brand's branded ribbed outsole.
Less than three months left to relabel shoes
Participants in the turnover of footwear products should relabel shoes with a simplified code before April 1, 2023, after which it will be impossible to sell unsold balances. Such footwear will be equated to unmarked. By March 1, 2023, the number of such commodity residues should be determined, described in full attributive composition and re-labeled.
Tiffany and Nike Unveil Joint Air Force Capsule
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CAPRICE brand will present a new collection autumn/winter 2023/2024 at Euro Shoes
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Italian shoe industry turns to government for help
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New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
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In one of his previous articles, Evgeny Danchev, a permanent expert and author of our magazine, spoke about the psychological profile of a sales assistant. It was about the effective selection of applicants for the vacancy of a sales assistant. Not every employee can master the skill of active sales, since its development requires the right internal psychological attitudes. In this article, Evgeny Danchev analyzes the psychological portraits of both the buyer and the seller, since the head of a retail store needs to clearly understand what connection exists between the psychology of sales and the financial results of the store. The overall global retail trend is now towards more personalization. Against the backdrop of falling customer traffic, the seller is required to find individual access keys to each of the customers.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
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The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Despite the fact that many major changes are currently taking place in the economy of our country, the analytics remain relevant, Shoes Report provides the bulk of the material presented on the Worldfootwear.com website.
5 trendy bags of Italian brands for this spring
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The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
Knowledge useful for shoe sellers about the features of sports models, the physiology of the feet and the biomechanics of walking
Sports shoes have ruled the ball for more than one season and make up at least half of the assortment of a retail shoe store. Models differ not only in style, color or color palette, decor, textures, but also in purpose: shoes for running, fitness, tennis, jogging and Nordic walking, casual sneakers or sneakers, shoes for hiking and active movement through the forests - in the mountains, for a wide or problematic foot ... How can a person without special education navigate all this variety of models, and what salespeople in stores must know in order to competently advise a client and help him choose exactly the pair that is necessary for his needs and features of his feet? We understand in this article.
What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
