Alba and Svetski, with the help of NPO Analytica, are implementing a wireless analytics system based on the Retail Instruments platform. With the help of this solution, the management of a chain of shoe and accessories stores will be able to operate with data that allows them to analyze the operation of stores and obtain measurable indicators of advertising efficiency.
NPO Analitika specializes in the development and implementation of wireless analytics that allows you to study the behavior of store visitors in real time based on the analysis of cell phone signals. Wireless analytics is designed to provide a much deeper and more multidimensional picture for management decision making.
“It is important for us to understand and measure trends in the behavior of visitors to our stores,” said Stanislav Koloskov, Marketing Director of Alba and Svetski. “We want to understand the changes in customer habits that can be seen with wireless analytics class systems. It is also extremely important for us to obtain measurable indicators of advertising performance, and in many cases the sales analysis capabilities do not give a complete picture of what is happening.