Alba and Svetski measure ad performance
Alba and Svetski, with the help of NPO Analytica, are implementing a wireless analytics system based on the Retail Instruments platform. With the help of this solution, the management of a chain of shoe and accessories stores will be able to operate with data that allows them to analyze the operation of stores and obtain measurable indicators of advertising efficiency.
NPO Analitika specializes in the development and implementation of wireless analytics that allows you to study the behavior of store visitors in real time based on the analysis of cell phone signals. Wireless analytics is designed to provide a much deeper and more multidimensional picture for management decision making.
“It is important for us to understand and measure trends in the behavior of visitors to our stores,” said Stanislav Koloskov, Marketing Director of Alba and Svetski. “We want to understand the changes in customer habits that can be seen with wireless analytics class systems. It is also extremely important for us to obtain measurable indicators of advertising performance, and in many cases the sales analysis capabilities do not give a complete picture of what is happening.
Alba and Svetski, with the help of NPO Analytica, are implementing a wireless analytics system based on the Retail Instruments platform. With the help of this solution, the management of a chain of shoe salons and ...
Camper and Camper Lab announce the appointment of a new creative director.
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Tamaris SS26 Collection
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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Technology Selling Issues
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
