Rieker
Alba has installed interactive showcases
06.12.2013 5115

Alba has installed interactive showcases

The Russian network of shoe and accessories stores Alba will be equipped with professional LED-panels from LG Electronics. The first platform where a new concept in window dressing was implemented was the Alba salon in the Golden Babylon shopping center. The equipment was supplied by LG Electronics, and the integration was carried out by Enlighted Digital.

LED panels allow you to broadcast video clips and show slide shows. So now every potential buyer can now evaluate the assortment of the salon and the overall style of the collection already on the way to it.

The features of LED panels are increased brightness and wide viewing angle, 24/7 operation with auto-start and auto-off, light weight and attractive appearance. A significant plus is lower power consumption, which is especially important when it comes to non-stop broadcasts.

Alba positively evaluates the successfully implemented pilot project and plans in 2014 to equip several more salons of the network, following the example of the salon in Golden Babylon.

Stanislav Koloskov, director of marketing and advertising at Alba: “Newly decorated showcases look definitely more attractive than standard“ frozen ”solutions. Such innovative products allow us to show our shoes and accessories in the best possible light, helping the buyer to take the first step towards us. In the future, we intend to expand cooperation and do the same in our other salons. We have high expectations for the regions. "

Irina Krupenko, marketing manager for LG Electronics: “LED panels as an advertising and information medium are gradually replacing traditional solutions at points of sale. "A modern person perceives the world through his eyes, he visuals - interactively rules the ball, so LED-panels in this regard seem to be an excellent solution to attract the attention of the target audience."

The Russian chain of stores of footwear and accessories Alba will be equipped with professional LED-panels ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Expo Riva Schuh & Gardabags took place in Italy

The January exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags in Italy has ended. The event was attended by 430 exhibitors from more than 30 countries, the exhibition received 3500 visitors from 86…
21.01.2022 191

OR Group made a technical default on bonds

OR Group (former Obuv Rossii Group of Companies) failed to redeem bonds for 0,6 billion rubles on time, allowing a technical default. The holder of the bonds is Promsvyazbank (PSB), with which negotiations are underway. If they fail, the group...
21.01.2022 236

The collaboration between New Balance and artist Joshua Wades has released an updated version of the New Balance 57/40

In the design of the new New Balance 57/40 NB model, created in collaboration with the artist Joshua Vaidsaom, there are flecks - traces of paint that are reminiscent of the artist's youth and his passion ...
20.01.2022 178

MICAM postponed to March

The organizers of Europe's largest international footwear exhibition MICAM have announced the postponement of the date of the event. The exhibition will be held from 13 to 15 March instead of the originally scheduled dates - from 20 to 22…
20.01.2022 258

Detsky Mir recycled about 3 tons of footwear and textile waste

Detsky Mir Group and Dmitrovsky RTI Plant, the largest waste processing plant in Russia, summed up the results of the campaign “New life for unwanted clothes and shoes with benefits for you” for 2021…
20.01.2022 354
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning