Aldo has joined the fight against AIDS in partnership with the VFiles social network. As part of the new #FriendsFight charity campaign, which aims to raise funds and spread awareness about the disease, the brand will release a special collection of “friendship bracelets” and a series of videos.
The unisex adjustable bracelets come in four colors - black, pink, green and yellow. The price of one piece in Russia will be 400 rubles, with 100% of the proceeds going to the fund of the non-profit organization Partners In Health.
Friendship Bracelets will be available worldwide in March 2015.
Aldo has been actively involved in the fight against AIDS for almost 30 years. As part of special initiatives, she managed to attract more than 10 million dollars, which were aimed at treating the disease.
As a reminder, Aldo Group was founded in 1972. Now it is one of the world's leading retailers of fashion footwear and accessories. The network covers more than 1800 stores in 92 countries of the world. Aldo is the company's flagship brand.