In April, a record sales indicator was recorded in the entire history of the existence of the ALFAVIT shoe network. So in April of 2012, the ALFAVIT retail chain, consisting of 33 stores, sold about 80 thousand pairs of shoes, 45 thousand of which are children's shoes. This entailed an increase in net profit for children's shoes by 40% compared to the same period last year. The calculation of retail indicators did not take into account the work of the ALFAVIT online store, which brought additional profit equal to the average turnover in pairs of one network store.
“The plan is overfulfilled by 33%, which is the best result in the entire history of the company,” explains the head of the retail network Julia Lipatova. According to her, the surge in trade was influenced not only by the suddenly arrived spring (it is worth noting that March, which did not please the onset of spring weather, was not the best month, but the network coped with the sales plan), but also a change in the motivational mechanism of the store staff.
The sales consultants themselves, working closely with the buyer, associate such success in sales with the expansion of the assortment matrix, a change in the concept of forming collections of all groups of shoes.
It is worth noting that sellers are listened to by sellers, and when choosing models for subsequent seasons, they are guided not only by harmonious, automated sales statistics, but also by inviting store staff to take a direct part in selecting collections from suppliers.