Rieker
ALFAVIT breaks records
11.05.2012 1466

ALFAVIT breaks records

In April, a record sales figure for the entire history of the ALFAVIT shoe chain was recorded. So in April 2012, the retail chain "ALFAVIT", consisting of 33 stores, sold about 80 thousand pairs of shoes, 45 thousand of which are children's shoes. This resulted in a 40% increase in net profit for children's shoes compared to the same period last year. The calculation of retail indicators did not take into account the work of the ALFAVIT online store, which brought additional profit equal to the average turnover in pairs of one store of the chain.

“The plan was overfulfilled by 33%, which is the best result in the entire history of the company,” explains Yulia Lipatova, head of the retail network. In her opinion, the surge in trade was influenced not only by the sudden arrival of spring (it is worth noting that March, which is not happy with the onset of spring weather, was not the best month, but the chain coped with the sales plan), but also a change in the motivational mechanism of store personnel.

The sales consultants themselves, working closely with the buyer, associate such success in sales with the expansion of the assortment matrix, a change in the concept of forming collections of all groups of shoes.

It is worth noting that sellers are listened to by sellers, and when choosing models for subsequent seasons, they are guided not only by harmonious, automated sales statistics, but also by inviting store staff to take a direct part in selecting collections from suppliers.

In April, a record sales indicator was recorded in the entire history of the existence of the ALFAVIT shoe network. So in April of 2012, the ALFAVIT retail chain, consisting of 33 stores, sold about 80 ...
5
1
Rating

Latest News

Dior held a live show of the Fall'21 collection in Shanghai

On Monday, Shanghai hosted a live show of the collection of the French luxury brand Christian Dior, which took the opportunity to present its fall'21 collection in a real show during Fashion Week in ...
15.04.2021 72

Reebok and Cardi B collaboration released

The first collaboration between sportswear brand Reebok and American hip-hop artist Cardi B includes clothes and two pairs of sneakers inspired by the 90s era ...
15.04.2021 74

Lamoda will double its IT staff

About 400 vacancies will be opened in the near future in the state of the Russian online retailer Lamoda due to the rapid growth of the business, - said in the official press release ...
14.04.2021 102

The results of the series of international exhibitions of shoes and accessories SHOESSTAR - presentation of collections for the fall-winter 2021/2022 season.

From the first days of March 2021 until the end of the month, a series of SHOESSTAR shoe exhibitions once again swept from Crimea to the Far East.
14.04.2021 158

The volume of imports of Russian footwear increased in early 2021.

According to customs statistics, the volume of imports of footwear by Russia from non-CIS countries in March 2021 amounted to $ 312,2 million. In March 2020, this figure was $ 227,9 million. The growth in imports of footwear in March 2021 compared to March 2020 ...
14.04.2021 214
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning