Rieker
Alphabet Stimulates Salespeople
10.10.2012 3087

Alphabet Stimulates Salespeople

The Alphabet shoe company and the Salrus shoe cosmetics supplier continue to carry out incentive campaigns for sellers of retail chains. For the fifth year in the framework of partnerships, they have been organizing events to materially motivate sellers.

The main goal of such campaigns is to increase the level of sales of shoe care products in Alphabet stores through material incentives for retail staff based on the results of trade. Incentive promotions are held at the initiative of the supplier at least 10 times a year for such brands of shoe care products as Salton, Tarrago, etc. The conditions of material rewards for promotions are always different: sometimes they are aimed at the personal effectiveness of each seller, sometimes the calculation is based on the total sales indicator store and is aimed at a collective result.

In the near future, a sales competition for the Salamander trademark will start in the shops of the Alphabet chain, the Russian dealer of which is also the Salrus company. So, from November 1 to December 31, for each unit of Salamander cosmetics sold, the collective of the outlet will receive an incentive of 10 rubles. The minimum threshold for the premium will be sales - at least 300 units during the promotion period, and the maximum premium threshold is not limited. The bonus is summed up and paid at the end of the action with gift certificates from well-known network structures.

The Alfavit company notes an increase in the number of sales of shoe care products for the periods when such promotions are held - on average, sales across the network double. Holding this kind of promotions also affects the quality of customer service - the seller willingly and with initiative offers shoe cosmetics, is ready to provide detailed advice on shoe care, which increases customer loyalty to the store, the company notes.

The footwear network "Alphabet" has been on the market since 1995 and cooperates with major Russian and foreign footwear suppliers.

The Salrus company has been a leader in the sale of shoe care products for more than 15 years, it is the exclusive representative of the Salton and Tarrago brands in the Russian market, as well as the official distributor of the German brand Salamander.

The Alphabet shoe company and the Salrus shoe cosmetics supplier continue to carry out promotional campaigns for sellers of retail chains. For the fifth year in a partnership, they ...
5
1
Rating

Latest News

Collaboration Todd Snyder x New Balance 327 "Farmers' Market" has been released

In collaboration with American fashion designer Todd Snader, New Balance has launched a collection of sneakers inspired by the products of farmers' markets. The appearance of the sneaker models corresponds to the grain product groups, ...
29.07.2021 149

Polish CCC has released an "ecological" collection of shoes and accessories

The Polish company CCC, a manufacturer of shoes and accessories, which develops a retail chain of the same name, has released a collection called Go For Nature. It includes shoes and accessories marked with special certificates indicating one way or another ...
29.07.2021 137

Lamoda opened a shopping area on the beach in Sochi

As part of the summer advertising campaign Lamoda with the slogan "Summer is good for you", an online retailer specializing in the sale of fashion goods opened a recreation area in Sochi on the VinoGrad beach and ...
28.07.2021 249

Crocs reports record revenue growth

The American shoe brand Crocs noted record revenue in the second quarter of the current fiscal year, it amounted to $ 640,8 million. Growth is noted in all regions of the global brand's presence, - writes ...
28.07.2021 290

Westfalika will take advantage of Wildberries' online showcase

In July, the Westfalika brand of footwear, clothing and accessories launched sales on Wildberries according to the marketplace model, that is, on the terms of the sale of goods from the seller's warehouses. In the first month of work, the owner of the Westfalika OR ...
27.07.2021 273
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning