Alphabet Stimulates Salespeople
10.10.2012 3645

Alphabet Stimulates Salespeople

The Alphabet shoe company and the Salrus shoe cosmetics supplier continue to carry out incentive campaigns for sellers of retail chains. For the fifth year in the framework of partnerships, they have been organizing events to materially motivate sellers.

The main goal of such campaigns is to increase the level of sales of shoe care products in Alphabet stores through material incentives for retail staff based on the results of trade. Incentive promotions are held at the initiative of the supplier at least 10 times a year for such brands of shoe care products as Salton, Tarrago, etc. The conditions of material rewards for promotions are always different: sometimes they are aimed at the personal effectiveness of each seller, sometimes the calculation is based on the total sales indicator store and is aimed at a collective result.

In the near future, a sales competition for the Salamander trademark will start in the shops of the Alphabet chain, the Russian dealer of which is also the Salrus company. So, from November 1 to December 31, for each unit of Salamander cosmetics sold, the collective of the outlet will receive an incentive of 10 rubles. The minimum threshold for the premium will be sales - at least 300 units during the promotion period, and the maximum premium threshold is not limited. The bonus is summed up and paid at the end of the action with gift certificates from well-known network structures.

The Alfavit company notes an increase in the number of sales of shoe care products for the periods when such promotions are held - on average, sales across the network double. Holding this kind of promotions also affects the quality of customer service - the seller willingly and with initiative offers shoe cosmetics, is ready to provide detailed advice on shoe care, which increases customer loyalty to the store, the company notes.

The footwear network "Alphabet" has been on the market since 1995 and cooperates with major Russian and foreign footwear suppliers.

The Salrus company has been a leader in the sale of shoe care products for more than 15 years, it is the exclusive representative of the Salton and Tarrago brands in the Russian market, as well as the official distributor of the German brand Salamander.

The Alphabet shoe company and the Salrus shoe cosmetics supplier continue to carry out promotional campaigns for sellers of retail chains. For the fifth year in a partnership, they ...
5
1
Rating

Latest News

Fashion house Valentino has named its new creative director

Italian designer Alessandro Michele, who left Gucci last November, has been appointed the new creative director of the fashion house Valentino. Valentino announced the new appointment about a week after the resignation of the previous one...
28.03.2024 45

Results of the series of International Shoe Exhibitions SHOESSTAR AUTUMN-WINTER 2024/2025

The next season of the SHOESSTAR footwear and leather goods exhibitions has ended - autumn-winter 2024/25. This time the series included 5 exhibitions, which took place from mid-February to mid-March 2024 in Khabarovsk, Yekaterinburg,…
28.03.2024 101

EKONIKA increased revenue by 51% in January-February 2024.

The EKONIKA network notes a significant increase in revenue; in the first two months of 2024 it increased by 51%. Vice President of Novard Group of Companies (owns EKONIKA) Sergei spoke about this at the Retail 2024 conference...
28.03.2024 135

An increase in the number of new openings in the fashion retail segment is noted in St. Petersburg

According to Nikoliers, in the first quarter of 2024, the activity of tenants in shopping center areas increased in St. Petersburg. Moreover, more than half of all openings - 25 out of 45 were in fashion retail, writes...
28.03.2024 161

OTB Group acquires shoe factory Tabi Maison Margiela

The Italian group OTB, which owns fashion brands such as Margiela, Jil Sander, Marni, Victor&Rolf and Diesel, has acquired a majority stake in luxury shoe manufacturer Calzaturificio...
27.03.2024 172
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning