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Alphabet will expand on the Internet
10.02.2012 1969

Alphabet will expand on the Internet

In 2012, the Alphabet shoe store chain will suspend the opening of new outlets and focus on the development of an online store.

The Alphabet network has suspended the opening of new outlets. So, in 2011, the retailer opened only one store in Nizhny Novgorod and relocated two objects in the Moscow region, while at the end of 2010 he announced plans to increase the network by 12-15 points.

The reason for the suspension of expansion was the company's desire to focus on improving the efficiency of existing points, as well as the intention to develop an online store project, which was launched in January this year. Currently, the Alphabet online store has 1 items of shoes (for comparison, an offline store with an area of ​​500 square meters - 300), reports Retailer.ru.

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As the company explained, no special investments were required to launch an online store: the project is being implemented by the existing staff and based on existing infrastructure. According to the company’s forecasts, by the end of 2012, revenue from online sales will be equal to those of the most successful offline store Alphabet, but the retailer does not disclose exact numbers, writes arendator.ru.

In 2012, the Alphabet shoe store chain will suspend the opening of new outlets and focus on the development of an online store.
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