Rieker
AliExpress will sell Turkish brands of clothes and shoes in Russia
20.02.2015 4515

AliExpress will sell Turkish brands of clothes and shoes in Russia

The largest Chinese Internet retailer AliExpress and its Russian partner SPSR Express are launching a new joint project: online sales of Turkish fashion brands in Russia. It is assumed that AliExpress will take over the selection of brands for the Russian market, as well as organize their platform on its portal, while SPSR Express will engage in direct brand acquisition, selection of collections, as well as logistics and delivery of orders.

“The new project will become the exclusive source of Turkish fashion on the Russian Internet,” said Alex Vasiliev, Head of International Development at SPSR Express. - At present, Turkey is the third largest exporter of clothing in the world, and local manufacturers are actively developing their own brands - today the market has more than 500 local brands. We also see the potential for increasing online trading volumes as none of the top 100 Turkish brands are sold online overseas. For many Turkish brands, participation in the project will make it possible to debut on the Russian market in the online segment. "

It is reported that agreements have already been reached with brands such as Gizia, Sassofono, Collezione, Avva, Marenero, Mapata, Faik Sonmez, Guita, which will be on sale on the AliExpress website, which previously specialized only in Chinese brands, at the end of February. By the end of 2015, it is planned to join about 200 manufacturers of clothing, footwear and accessories, including Defacto, Batik, Kemal Tanca, NG Style, Roman, etc., and by the end of 2016 - to reach 500.

“The launch of new international fashion brands on AliExpress is an important step in terms of the global development of our site,” commented Mark Zavadsky, AliExpress Business Development Director in Russia and the CIS. “We believe that our expertise in e-commerce and the expertise of a partner in international logistics will allow us to successfully implement a project unique for AliExpress both in Russia and in the world, and to offer our users an even wider and more interesting range of goods at competitive prices.”

The largest Chinese Internet retailer AliExpress and its Russian partner SPSR Express are launching a new joint project: online sales of Turkish fashion brands in Russia. It is assumed that…
5
1
Rating

Latest News

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 129

Bottega Veneta set the shoe trends at Milan Fashion Week

One of the most interesting shoe collections that was shown at the recent Milan Fashion Week was the collection of the Italian luxury brand Bottega Veneta, part of the Kering Group. This is the second collection of the brand, created by the efforts of…
28.09.2022 136

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 239

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 177

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 236
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning