AliExpress will launch a social campaign, within the framework of which it is planned to attract new Russian buyers.
AliExpert's new social project will last only 1 day. However, the company expects fruitful results. The new promotion is a free testing of goods on the online platform.
Mark Zavodsky, Development Director of AliExpress in Russia, said that “Russian exhibitors have already established themselves as very advanced online shoppers. That is why we made the decision to launch AliExpert here in Russia. We value the opinion of our customers, on which the development of the platform largely depends. In the future, we plan to make AliExpert a permanent project within the premium direction of AliExpress. "
Thus, users will be able to receive goods of various categories for free, leaving reviews about them in exchange for a "gift". Also, within the framework of the project, certain products will be presented with a 50% discount.
Recall that the online store AliExpress is part of the largest Chinese online corporation Alibaba Group.