Soho
Amazon monetizes tweets
08.05.2014 2217

Amazon monetizes tweets

Amazon and Twitter decided to make life easier for their users by linking together their accounts on the retailer's website and on the microblogging service so that purchases can be made using a single hashtag.

 

The essence of the project boils down to the fact that Amazon will now post various product offers on its Twitter feed, marking them with the #AmazonCart hashtag. Anyone who sees this message will be able to instantly postpone the displayed product to the shopping cart on the online store's website by simply responding to this tweet by placing a link to the product and the same hashtag in their message. Thus, users no longer have to immediately go from one site to another, so as not to lose the product they like. You will be able to purchase items pending via Twitter at any time.

The AmazonCart project should help the store to increase sales, which becomes a priori the only retailer for such transactions. For Twitter, this deal may become a way to somehow monetize its business, which investors have been demanding from the company's management for so long.

Amazon and Twitter decided to make life easier for their users by linking together their accounts on the retailer's website and in the microblogging service so that purchases can be made with one ...
5
1
Rating

Latest News

Golden Goose acquires its main sneaker supplier

On Wednesday, Golden Goose, known for its Superstar sneakers, announced the acquisition of Italian Fashion Team, the main supplier and manufacturer of luxury sneaker brand Golden Goose. The amount of the deal was not disclosed...
06.10.2022 140

Kari adds new product categories to the range of family hypermarkets

Russian shoe retailer Kari continues to experiment with retail formats and assortment. This summer, the three well-established formats of Kari shoe retail - Kari shoe stores, Kari Kids for children and Kari Hyper hypermarkets - ...
06.10.2022 138

Bikkembergs released a collection of his own hits from 1990 and 2000.

Antwerp-born fashion brand Bikkembergs has launched an archival project, a collection of fifty-three items from the past. “These are things that don’t need to be updated to make people like them, they just need to be redone…
05.10.2022 154

JamilCo to add three Turkish brands to its portfolio

JamilCo, one of the largest Russian distributors in the fashion segment, whose portfolio includes such brands as Timberland, New Balance, DKNY, Escada and others, is going to introduce three new Turkish brands to the Russian market –…
05.10.2022 340

New Balance and Aimé Leon Dore launch 650R in new colorways

New Balance's iconic collaboration with young New York-based streetwear menswear brand Aimé Leon Dore continues. Brands have decided to release the classic silhouette of the 650R sneaker in new colorways.
04.10.2022 301
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning