Amazon monetizes tweets
08.05.2014 2655

Amazon monetizes tweets

Amazon and Twitter decided to make life easier for their users by linking together their accounts on the retailer's website and on the microblogging service so that purchases can be made using a single hashtag.

 

The essence of the project boils down to the fact that Amazon will now post various product offers on its Twitter feed, marking them with the #AmazonCart hashtag. Anyone who sees this message will be able to instantly postpone the displayed product to the shopping cart on the online store's website by simply responding to this tweet by placing a link to the product and the same hashtag in their message. Thus, users no longer have to immediately go from one site to another, so as not to lose the product they like. You will be able to purchase items pending via Twitter at any time.

The AmazonCart project should help the store to increase sales, which becomes a priori the only retailer for such transactions. For Twitter, this deal may become a way to somehow monetize its business, which investors have been demanding from the company's management for so long.

Amazon and Twitter decided to make life easier for their users by linking together their accounts on the retailer's website and in the microblogging service so that purchases can be made with one ...
5
1
Rating

Latest News

Christian Louboutin teams up with Idris and Sabrina Elba

French shoe designer Christian Louboutin has teamed up with celebrity couple British actor Idris Elba and his wife Sabrina, an actress and model of Somali origin, to release a capsule collection inspired by African culture -...
14.06.2024 124

Golden Goose received admission to public listing in Milan

The admission of Italian luxury sneaker manufacturer Golden Goose to list on the Milan stock exchange Euronext Milan has been approved by Borsa Italiana and the Italian supervisory authority CONSOB. The first day of trading is expected on 21...
14.06.2024 126

Lamoda launched its own footwear brand Founds

Russian online retailer Lamoda is expanding its line of own brands. To the new clothing brands Mademan and Nume, launched this spring, Founds has been added, under which men’s and women’s…
13.06.2024 178

Hiker opens a store in Vladivostok

The Hiker multi-brand store chain has become federal. In Vladivostok, in the Kalina Mall shopping center at Kalinina, 8, the sixth retail outlet of the chain was opened. This is the first regional store of the chain located outside the Central Federal District. The range consists of…
13.06.2024 187

Lamoda cancels the fee for goods acceptance and increases the shelf life

Online retailer Lamoda, specializing in the sale of Fashion category goods, announces changes in work with partners who work with the marketplace using the FBO (Fulfilment by operator) model, that is, with those who store…
13.06.2024 485
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning