The Fix is the new private lable of online giant Amazon.com. Under it, trendy handbags and accessories are produced at reasonable prices. So the prices for The Fix bags start from $ 49, for shoes - from $ 69 for a couple, writes WWD.
Sales of new brand products started on Tuesday. “Our customer is looking for something trendy. We offered quality items at affordable prices. This is a real challenge! We provide a wide range, this is a key strategy for Amazon, another key aspect for us is to update the collection every month, ”commented Amazon Fashion Director Kate Dimmock on the launch of the new brand.
According to Amazon marketers, the main trends in shoe fashion are satin material that is suitable for everyday shoes, platform shoes and sneakers in fashion style are also popular.