American online stores will become closer to the Russians
The company Bay.ru, which provides services for the redemption and delivery of goods from online stores in the United States and other countries to Russia, launched the service Rusify.com. With its help, American sellers will be able to integrate their online stores with the Bay.ru website and get direct access to millions of consumers from Russia and the CIS countries.
“Sending goods to Russia to many foreign companies is seen as an incomprehensible, lengthy and expensive process with many risk factors, including fraud, customs difficulties and simply the loss of goods, not to mention the language barrier with the buyer,” said the head of the Bay.ru representative office in Russia and CIS countries Maxim Andryukhin. - Sellers who have integrated the Rusify.com platform will be able to use our proprietary Dostami Express delivery service, which transports goods from the United States to Russia on average in just 7-10 days. The size of the business or the number of shipments does not matter - we always have a solution to successfully deliver goods from our warehouse in Chicago to any location and within a reasonable time frame. We are actively negotiating with many medium and large chains in the United States and see remarkable interest in this possibility of rapid expansion into the Russian market. Several dozen retailers have already confirmed their desire to integrate with the Rusify.com platform ”.
The Rusify.com service guarantees all sellers and buyers transparent pricing and service support. The platform informs users about the stages of transporting goods, so sellers can track their shipments from start to finish. If there are any problems, both the sender and the recipient can contact the hotline, which provides consultations in English and Russian.
The Bay.ru company, which provides services for the redemption and delivery of goods from online stores in the USA and other countries to Russia, has launched a service ...
Since the beginning of 2026, more new foreign brands have entered St. Petersburg shopping centers than the previous year.
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Ekonika is releasing a capsule collection of men's footwear in collaboration with Gotleb.
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Spanish footwear exports: stable value and moderate growth in volume
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The fourth BRICS+ Fashion Summit will be held in Moscow from September 28 to 30.
The international platform will bring together industry leaders to discuss technologies, markets, and new development strategies. 06.07.2026 829
The Moscow International Short Film Festival about Fashion has opened the call for applications.
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"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
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How to strengthen and make your brand more sustainable
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Sales of additional goods and services can add up to 20-30% to a store's turnover.
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How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The share of marketplaces will grow
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How to Compete with Marketplaces in 2025
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Rieker and Remonte will present their new collections at Euro Shoes!
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New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
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Creating an emotional connection through a showcase
Emotional response from customers is the key to successful retail sales. Shop windows are capable of not only attracting attention, but also evoking emotions: from joy and nostalgia to a sense of belonging and the desire to possess. Using psychological triggers in shop window design helps turn a passerby into a buyer. SR expert in visual merchandising and retail design Viktor Malygin talks about approaches to the concept of shop window design and current themes and plots for presenting goods in shop windows.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
