In Novosibirsk, the first in Russia Lichi brand clothing, footwear and accessories store opened in the Sun City shopping center. It is located on the square 120 square. m
The official distributors of the American brand are entrepreneurs from Kazakhstan, where the Lichi store chain has been developing since 2009 of the year. The company plans to open salons in major cities of Russia.
The target audience of Lichi is girls aged 14 – 30 with average and lower than average income. One of the advantages the company calls the weekly arrival of new models. Prices in the store range from 1600-5000 rub.