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American brand Rockport presented a collection of Washable spring-summer season 2012
07.03.2012 2337

American brand Rockport presented a collection of Washable spring-summer season 2012

The American Rockport brand made a presentation of the spring-summer 2012 collection of the year. The event was held in the format of a fashion show, at which the key news of the current season were presented.

The highlight of the presentation was the Washable line, the models of which can be washed in an automatic washing machine. The revolutionary Machine Washable technology, based on the special treatment of leather and suede, as well as the use of persistent dyes, allows you to keep the shape and color of shoes unchanged even after repeated washing.

The original design of the White studio, where the event was held, fully corresponded to the Washable concept: the hall resembled Laundromat, an American-style launderette. Models of the new collection were arranged in conceptual “display cases”, which were Whirlpool automatic washing machines installed in the hall. All guests had the opportunity to try on models of the Washable line and receive them as a gift.

Other key models of the 2012 spring-summer season were also presented during the show. The accent of the women's collection is small details and decorative elements. In men's collections, special attention was paid to the choice of materials and their original combination. The color scheme of the collections includes a variety of black, white, beige, blue, bronze and yellow shades.

At the presentation, Evgeny Volynets, head of Rockport's product and marketing division in Russia and the CIS, spoke about the brand’s designers ’desire to create comfortable shoes specifically for residents of megacities, combining modern style and comfort in it.

Rockport is the leading shoe brand in the adidas Group's portfolio. The company has rich experience in the field of innovative developments and offers customers around the world stylish and comfortable shoes. Rockport was founded in the USA in 1971, the company is headquartered in Canton, Massachusetts. Today Rockport chain includes more than 300 stores in 60 countries of the world, writes fg.ru.

The American Rockport brand made a presentation of the spring-summer 2012 collection of the year. The event was held in the format of a fashion show, at which the key news of the current season were presented.
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