American brand Rockport presented a collection of Washable spring-summer season 2012
The American Rockport brand made a presentation of the spring-summer 2012 collection of the year. The event was held in the format of a fashion show, at which the key news of the current season were presented.
The highlight of the presentation was the Washable line, the models of which can be washed in an automatic washing machine. The revolutionary Machine Washable technology, based on the special treatment of leather and suede, as well as the use of persistent dyes, allows you to keep the shape and color of shoes unchanged even after repeated washing.
The original design of the White studio, where the event was held, was fully consistent with the Washable concept: the room resembled the Laundromat, an American-format self-service laundry. The models of the new collection were displayed in conceptual “showcases”, which are the Whirlpool automatic washing machines installed in the hall. All guests had the opportunity to try on Washable models and receive them as gifts.
Other key models of the 2012 spring-summer season were also presented during the show. The accent of the women's collection is small details and decorative elements. In men's collections, special attention was paid to the choice of materials and their original combination. The color scheme of the collections includes a variety of black, white, beige, blue, bronze and yellow shades.
At the presentation, Evgeny Volynets, head of Rockport's product and marketing division in Russia and the CIS, spoke about the brand’s designers ’desire to create comfortable shoes specifically for residents of megacities, combining modern style and comfort in it.
Rockport is the leading shoe brand in the adidas Group's portfolio. The company has rich experience in the field of innovative developments and offers customers around the world stylish and comfortable shoes. Rockport was founded in the USA in 1971, the company is headquartered in Canton, Massachusetts. Today Rockport chain includes more than 300 stores in 60 countries of the world, writes fg.ru.
The American brand Rockport held a presentation of the spring-summer 2012 collection. The event was held in the format of a fashion show, which presented the key innovations of the current ...
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What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
Export of Turkish shoes to Russia at the end of the year may reach $140 million
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Iranian brands of shoes, leather goods and clothing are ready to enter the Russian market
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OR Group failed to fulfill obligations on early redemption of bonds
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Nike x Jacquemus Collaboration Released
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5 trendy bags of Italian brands for this spring
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Knowledge useful for shoe sellers about the features of sports models, the physiology of the feet and the biomechanics of walking
Sports shoes have ruled the ball for more than one season and make up at least half of the assortment of a retail shoe store. Models differ not only in style, color or color palette, decor, textures, but also in purpose: shoes for running, fitness, tennis, jogging and Nordic walking, casual sneakers or sneakers, shoes for hiking and active movement through the forests - in the mountains, for a wide or problematic foot ... How can a person without special education navigate all this variety of models, and what salespeople in stores must know in order to competently advise a client and help him choose exactly the pair that is necessary for his needs and features of his feet? We understand in this article.
World Footwear Yearbook: Russian footwear market statistics for 2020
The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Despite the fact that many major changes are currently taking place in the economy of our country, the analytics remain relevant, Shoes Report provides the bulk of the material presented on the Worldfootwear.com website.
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Shoes mixed with clothing and decor
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Soft manufacturability, convenient transformation. Key trends and innovations in athletic footwear
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The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
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Japanese brand of massage shoes Kenkoh enters the Russian market
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Turkish concern Flo introduces 5 brands of footwear to the Russian market
The appearance of the stand of the American brand US Polo Assn at the August exhibition of Euro Shoes Premiere Collection in Moscow. marked a new round in the development of a popular brand of clothing and footwear on the Russian market. This year the holder of the license for the production of shoes US Polo Assn. a large Turkish manufacturing concern Flo decided to independently enter Russia and introduce 5 key footwear brands from its portfolio on our market. Shoes Report talked about plans for the development of a Turkish company in our market with Alexey Davydov, Commercial Director of Flo's representative office in Russia.
AXA SHOES presents innovative and very comfortable indoor shoes from Italy
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We bring to your attention the Italian home slippers AXA SHOES.
The Tamaris Experience
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EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
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Rieker update
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Turkish brands Liba Shoes and GUERO on EURO SHOES
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TRIEN shoes at EuroShoes.Market
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How to set prices that will earn
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
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