American Nordstrom invested in digital technology to improve online sales
The American retailer Nordstrom, which owns a chain of department stores of the same name and online stores, has invested in new digital technologies to significantly improve the customer experience. The retailer has acquired two startups in the field of digital technology BevyUp and MessageYes, writes Footwearnews.
Bevyup Is a digital sales tool that will keep the Nordstrom community in touch. Using this platform, Nordstrom sales partners and customers will be able to exchange information about retailer products presented in its retail and online stores.
Messageyes It is focused on making the e-commerce process even easier, and taking the technology of purchase in one click to a new level. The technology created on the basis of artificial intelligence can send customers notifications about products that they most likely want to purchase, and which can be purchased simply by clicking on the inscription “yes”.
“The retail environment is changing faster than ever, but the value of service, speed of service, convenience and new technologies remains unchanged. To continue to be successful, we have to invest in new technologies that will allow us to better serve our customers online,” according to Nordstrom .
Nordstrom - a network of department stores of fashionable clothes, shoes and accessories, fragrances and furniture in the USA and a large multi-brand online store. The company was founded in 1901 year, the headquarters is in Seattle. The department store network has 349 points open in different states of the USA. In addition, Nordstrom serves customers through the online stores nordstrom.com, nordstromrack.com, and HauteLook.
The American retailer Nordstrom, which owns a chain of eponymous department stores and online stores, has invested in new digital technologies to significantly improve the customer experience. ...
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