UGG has teamed up with premium shoe repair company NuShoe to launch the UGGrenew shoe refurbishment and repair program. The brand offers its customers the opportunity to extend the lifespan of their classic ugg boots.
A subsidiary of the Deckers Brands group, it offers three levels of service. Firstly, "renewal", the service implies a complete restoration of the shoe by hand, a new finish and a new UGG sole appear on the shoe. The steam is cleaned inside and out with natural cleansers that help remove stains, odor and condition the leather. The service cost is $ 80.
Secondly, as part of the "refurbishment" service, the shoes are steam cleaned and the old sole is replaced with a new branded UGG sole. The service cost is $ 60. Finally, the freshening service only includes steam cleaning for $ 40.
NuShoe's capacity is currently limited to 100 pairs per day given the manual nature of the service, but the brand said the goal is to scale the program to serve nearly 2023 pairs per day by 25000.
This program is part of UGG's 'Feel Good' strategy supporting the concept of responsible consumption. The UGGrenew program is only available to brand customers in the United States.