The analytical service of the Afimall City shopping center summed up, making portraits of typical shopaholics of the 2015 summer season based on data from the Afimall mobile application.
During this period, the most active were women aged 30 to 40 years. A third of them work in the Moscow City City Center or live within walking distance of Afimall.
The vast majority of representatives of this customer segment (73%) seek to participate in bonus programs, accumulate points in the mobile application for purchases and receive various “compliments” from the mall. Among this audience, bonuses for parking and car washing are very popular (motorists make up 28% of the total number of visitors to the shopping center).
Among the stronger sex, the most active buyers were men aged 25 to 35 years.
According to the SEC analysts, the intensification of consumer demand in the summer of 2015 may be due to a decrease in the popularity of purchases abroad (even during seasonal sales), due to the growth of the foreign exchange rate.
Bursts of activity among buyers-users of the Afimall City mobile application were observed before the big prize draws.