Rieker
Analysts measure Afimall City attendance
30.06.2014 6042

Analysts measure Afimall City attendance

According to the results of a study of the target audience of the shopping and entertainment center conducted by Watcom Group, 75% of shoppers come to shopping in Afimall City on purpose. The share of this group is maximum on weekdays and weekends.

25% of the mall visitors are employees of the offices located in the Moscow City MIBC. Nevertheless, this audience remains active not only on weekdays, but also on weekends.

This distribution of the target audience contradicts the prevailing stereotypes that office workers in business districts form the main consumer traffic of shopping centers located there.

The purposefulness of the flow is indirectly confirmed by the gender analysis of the target audience. In particular, in the Afimall City shopping and entertainment center 60% of visitors during the day are women, in the evening the number of male visitors increases to 44%. These proportions remain virtually unchanged throughout the working week.

At the same time, the majority of visitors to the mall prefer to travel by public transport: in particular, the share of buyers arriving by metro to Afimall has reached 60%. According to analysts of the shopping and entertainment center, this is determined by the proximity of the Moscow City International Business Center, around which two metro stations are open - Vystavochnaya and Delovoy Tsentr, from which visitors go directly to Afimall shopping galleries.

28% of visitors to the shopping and entertainment center arrive by car.

On weekdays, more than 60% of visitors visit the mall alone or with friends. And the peak of visits to Afimall City by the whole family falls on weekends, which is explained by the popularity of entertainment and educational events held in the mall among parents with children.

Research has also shown that the core audience of a shopping and entertainment center is comprised of visitors aged 20–39, who represent the most active and interested part of the shopping segment. In the evening, the audience is mostly represented at the age of 20-29 years, in the daytime - from 30 to 39 years.

Shopping traffic today is more than 65 thousand people a day. This result is explained by a wide selection of brands, many of which are exclusively represented only in this shopping and entertainment center.

SEC analysts believe that this study allows us to evaluate the effectiveness of the shopping and entertainment center in attracting the flow of visitors, as well as the influence of the tenant pool on the growth of consumer traffic.

According to the results of a study of the target audience of the shopping and entertainment center conducted by Watcom Group, 75% of buyers come to shopping in Afimall City ...
5
1
Rating

Latest News

Lacoste has released a retro model of the T-Point sneakers

For the new T-Point urban sneaker, Lacoste's designers were inspired by the Tennis '91 sports shoe, which first appeared in the French brand's collection in 1991 ...
09.05.2021 150

Muscovites return to shopping centers

According to "Kommersant" with reference to the Shopping Index of the analytical company Watcom Group, in the past three weeks the attendance of shopping centers in the capital has shown a steady positive ...
30.04.2021 437

Ralf Ringer took part in the children's fashion show at Moscow fashion week

On April 17, as part of the Moscow fashion week, a show of clothes created according to the sketches of 10-year-old Zoya Kukushkina was held. The Ralf Ringer company took part in the show-show of children's T-shirts "Saveit". Young models took to the podium in shoes ...
30.04.2021 402

adidas Originals and LEGO Group unveil ZX 8000 'Bricks' collection

adidas Originals and toy company LEGO Group launch their second collection. The design of the collection combines the recognizable aesthetics of the Danish brand with one of the key silhouettes ...
30.04.2021 557

Vivienne Westwood re-releases iconic Super Elevated Ghillie shoes

In the spring-summer 2021 season, the Vivienne Westwood collection has a replica of the iconic Super Elevated Ghillie shoes, which were first demonstrated at the Vivienne Westwood show called Anglomania in 1993 by top model Naomi ...
29.04.2021 482
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning