Analysts measure Afimall City attendance
According to the results of a study of the target audience of the shopping and entertainment center conducted by Watcom Group, 75% of shoppers come to shopping in Afimall City on purpose. The share of this group is maximum on weekdays and weekends.
25% of the mall visitors are employees of the offices located in the Moscow City MIBC. Nevertheless, this audience remains active not only on weekdays, but also on weekends.
This distribution of the target audience contradicts the prevailing stereotypes that office workers in business districts form the main consumer traffic of shopping centers located there.
The purposefulness of the flow is indirectly confirmed by the gender analysis of the target audience. In particular, in the Afimall City shopping and entertainment center 60% of visitors during the day are women, in the evening the number of male visitors increases to 44%. These proportions remain virtually unchanged throughout the working week.
At the same time, the majority of visitors to the mall prefer to travel by public transport: in particular, the share of buyers arriving by metro to Afimall has reached 60%. According to analysts of the shopping and entertainment center, this is determined by the proximity of the Moscow City International Business Center, around which two metro stations are open - Vystavochnaya and Delovoy Tsentr, from which visitors go directly to Afimall shopping galleries.
28% of visitors to the shopping and entertainment center arrive by car.
On weekdays, more than 60% of visitors visit the mall alone or with friends. And the peak of visits to Afimall City by the whole family falls on weekends, which is explained by the popularity of entertainment and educational events held in the mall among parents with children.
Research has also shown that the core audience of a shopping and entertainment center is comprised of visitors aged 20–39, who represent the most active and interested part of the shopping segment. In the evening, the audience is mostly represented at the age of 20-29 years, in the daytime - from 30 to 39 years.
Shopping traffic today is more than 65 thousand people a day. This result is explained by a wide selection of brands, many of which are exclusively represented only in this shopping and entertainment center.
SEC analysts believe that this study allows us to evaluate the effectiveness of the shopping and entertainment center in attracting the flow of visitors, as well as the influence of the tenant pool on the growth of consumer traffic.
According to the results of a study by the Watcom Group of the shopping center’s target audience, 75% of shoppers come specifically for shopping at Afimall City.
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Turkish shoe exhibition Eksposhoes Antalya will be held from 18 to 20 May
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Italian bags MARINA CREAZIONI at Euro Shoes
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Italian brands go to Euro Shoes
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Antelope, the legendary brand of children's shoes, will take part in the next industry exhibitions
The Antelope brand was founded in 1998 and has since become one of the most famous Russian brands of children's shoes. A significant increase in wholesales and high demand among the target audience formed the decision on the need for the brand to participate in industry exhibitions and its further promotion in Russia and abroad.
Nike has released sneakers that "shoe without hands"
The latest design of sneakers that can be shod without the help of hands was presented by the sports brand Nike.
Analpa is preparing a surprise for buyers at Euro Shoes
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Tamaris has taken into account the main trends in the fall-winter 21/22 collection
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Dr. Martens has released a collection for Valentine's Day
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The mobile application of the Detsky Mir network has been downloaded by over 6 million people
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“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked to wholesalers, Mikhail Kryuchkov, head of the Paloma distribution company, which represents a number of Spanish shoe brands on the Russian market, and Renat Malikov, co-owner of Tuffoni, which develops the shoe brand of the same name. The conversation was about the specifics of the current crisis, about “is there a light at the end of the tunnel” and when this “tunnel” will end.
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The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
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Christian Louboutin announces orange as the "new black"
In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this year with the release of a collection of shoes and accessories, in the design of which orange plays a key role.
Nike sues nearly 600 US sneaker sites
American sports giant Nike has sued 589 websites for allegedly selling fake versions of Nike and Converse shoes online.
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EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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