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Market analysis
18.07.2012 1576

Market analysis

In 2011, the volume of the market for sports shoes declined by 5%.

In 2009-2010 There was a steady growth in the market of sports shoes of the order of 10%. In 2011, the volume of the market for sports shoes declined by 5%, according to a study by B2B Research "Marketing research and market overview of sports shoes."

In the development of the market of sports shoes in 2009-2011. the predominance of imports was characteristic. Import share in the market structure in 2009-2011 averaged about 88%. Nevertheless, in 2011, there was a tendency to reduce imports due to changes in customs procedures, as well as a redistribution of forces in the market: a significant increase in the share of domestic production compared to the shares of Western European countries

The volume of exports in 2011 was significantly reduced, as many import manufacturers prefer to import their products to other countries without crossing Russian borders. Another factor in the decline in exports in 2011, according to experts, is the increase in the volume of the gray market.

The share of domestic production in the total market in 2009-2011 was approximately 15%. According to experts, the Russian market of sports shoes is characterized by a tendency to increase domestic production by 2% annually.

According to expert estimates in 2012-2013. an increase in the size of the sports shoes market is expected to be around 10-15%. This growth will be facilitated by an increase in domestic production in the low and medium price segments, RBC Market Research reports.

In 2011, the volume of the market for sports shoes declined by 5%. In 2009-2010 There was a steady growth in the market of sports shoes of the order of 10%. In 2011, the size of the sports shoe market declined ...
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