Analpa.inc - 20 years in Russia
10.08.2012 4765

Analpa.inc - 20 years in Russia

In 2012, the Russian representative office of the American corporation Analpa.inc celebrates the 20 anniversary. For the Russian shoe trade, the twentieth anniversary was a time of revolutionary change. These 20 years saw the emergence and development of retail chains, the expansion of federal networks into regions and the emergence of strong regional players, the boom of shopping centers and their evolution from “markets under the roof” to “boutique parks”. Purchases ceased to be an object of intuitive insight, and shoe store owners realized how invaluable the service could be and started hunting for the best sellers.

During these 20 years, the shoe market has learned what franchising and merchandising is, discovered Internet trading, and large European and American companies have entered Russia.

The American corporation Analpa.inc entered the Russian market in 1992 with the brand of classic women's shoes J & Elisabeth. Already at the beginning of 1993 the brand became one of the most popular in the post-Soviet space. The company still works with many trading partners with whom it started its business in Russia. Therefore, from the point of view of finding partners, understanding consumer preferences and choosing sales channels, it has much more advantages than other large foreign companies.

However, competition in Russia is much stronger and more difficult than in other markets. Americans and Europeans play by the textbook rules. This means that the owner of 5 stores goes to a small wholesale supplier, one to a large wholesaler, the next to an importer, an importer to a trading company, a trading company to a factory. In Russia, an entrepreneur with 5 stores buys a plane ticket and flies directly to a trading company or factory, for example, to China or Brazil. It is no coincidence that the team of the Russian office is now much stronger than the teams of other offices, and stronger than competing companies outside Russia.

Analpa's Russian office is celebrating its 20th anniversary in good spirits. The demand for footwear of all brands is growing steadily. The company is actively developing sales in Ukraine and Belarus. Many shoes are sold in Lithuania and Latvia. The plans include Kazakhstan, Estonia, Moldova and Armenia. The Russian market is one of the main ones for the company, very different tastes in different regions of the country allow selling a wide range of products. People follow fashion and want to buy the latest models "season after season" with expensive brands, and the offer is very limited.

It is this niche that is occupied by the BETSY and KEDDO brands, which are managed by the company.

BETSY is an ultra-modern British brand of women's footwear for young people and a generation called “twenty something” in Europe. These shoes are worn by a fashionable tomboy with sophisticated sexuality, cocky, ironic and eccentric.

KEDDO - Progressive British street-fashion brand. The unique design, organically integrated into the urban culture, is embodied in stylish collections, in which the rhythm of the big city pulsates.

Stamps are created specifically for young people 13-25 years, but they are worn by people of all ages. In this shoe people of any age feel young.

Young designers from different regions of the world are working on the collection. Russian designers first gained the right to make their recommendations in new collections, taking into account the consumer habits of Russians, and now they are developing their own copyright collection for the local market.

Uniqueness is confirmed by the percentage of sales and growing orders.

In 2012, the Russian representative office of the American corporation Analpa.inc celebrates the 20 anniversary. For the Russian shoe trade, the twentieth anniversary was a time of revolutionary change. On these 20 ...
5
1
Rating

Latest News

US May Impose 50% Tariff on Brazilian Exports

The US threat to impose a 50 percent tariff on Brazilian imports from August 1 is putting pressure on shoe companies that produce shoes in Brazil, writes…
11.07.2025 272

Sportmaster sues Kari

Sportmaster is suing Kari, according to information from the Arbitration Court's card index, for violating exclusive rights to a trademark. In March, the sports goods chain filed a claim for 1,3 million rubles in the Moscow Arbitration Court, and the hearing…
11.07.2025 338

Fly on Euro Shoes

Fly, a regular participant in the Euro Shoes shoe exhibition, is preparing to present new collections of its brands at the August exhibition in Moscow – Italian W6YZ, French Laura Vita, Spanish Pitas and…
11.07.2025 264

Multi-brand store chain Hiker has launched a dacha advertising campaign

The heroes of the Hiker campaign, entitled “The Shape of Your Freedom,” were the retailer’s customers, who were photographed wearing clothes and shoes that they had purchased in Hiker stores in a country-style…
10.07.2025 360

Christian Louboutin Releases Capsule Collection of Cassia Lace Up Shoes in Nude Shades

French designer Christian Louboutin picked up the ballet shoe trend with the release of the Cassia Lace Up shoes. These high-heeled shoes have a square “pointe” toe and ribbons that tie at the…
10.07.2025 344
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning