Analpa inc. : results of the year
Sales of all Analpa brands in 2012 exceeded planned volume by 15%
Sales of stamps by American corporation Analpa inc. in 2012 the year exceeded the planned volume by 15%. According to the company, such indicators were an excellent gift for the Russian representative office, which celebrated its 20 anniversary this year. The positive results of the year are even more valuable against the backdrop of the deteriorating situation in the shoe market: sales seasons are shrinking due to weather conditions, competition with discount chains is increasing.
In 2012, the company's analysts compiled a “universal matrix” for retail operators of various shapes. It is interesting that now the company offers its customers not only the products of its brands, but also recommends the most successful brands of competing companies for the assortment.
“The expediency of such recommendations is economically justified,” says Viktor Frolov, commercial director of Analpa, “the time when everyone was selling everything in the shoe market was over. Only operators with the optimal assortment structure will survive on the market, in such conditions supplier recommendations can become invaluable support for retail customers. "
Analpa specialists also identified several key regions for future development: in 2013, priority will be to strengthen sales in St. Petersburg, Sverdlovsk and Chelyabinsk regions, Krasnodar and Stavropol Territories, as well as in the Far Eastern Federal District, the company said.
In terms of brands, sales of BETSY and J & Elisabeth brands in 2012 were at a decent level. In 2013, these brands will increase the number of fashion seasons to six. The KEDDO brand plans to offer completely new ideas in design and new technologies for rubber shoes for the next autumn-winter. Now two patents are being registered for absolutely unique boots and ankle boots. In 2012 Analpa introduced another brand on the Russian market - Crosby. According to Viktor Frolov, the sales of this brand have exceeded the wildest expectations.
Sales of all Analpa brands in 2012 exceeded the planned volume by 15% Sales of brands of the American corporation Analpa inc. in 2012 exceeded the planned volume by ...
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