The seventh largest shoe retailer in the world, Analpa Inc. plans to open about ten Keddo stores in Ukraine by the end of 2014, Yulia Chursina, head of the company's marketing department, said in an interview with the online newspaper Capital. As for further development, the company's plans will depend on the results achieved by the first facilities.
So far, the company's plans cover Kiev and Dnepropetrovsk. Other agreements, as Chursina noted, have not yet been signed. Store area - 120-200 sq. meters. The price category in which the brands Keddo, Tesoro, Betsy, Elisabeth and Crosby are positioned is “medium minus”.
In Ukraine, a network of American stores is developing by franchising. The amount of investments and the names of Ukrainian partners Yulia Chursina did not disclose. According to experts, the cost of opening one store is at least 180 thousand euros.
Analpa Inc. for ten years, supplied its products to shoe networks in Ukraine. The increase in sales by 40% compared to last year was one of the reasons for the acquisition of the franchise by Ukrainian businessmen.
Recall that the first Keddo store in Ukraine opened on December 23 of 2013 in Kiev.