Rieker
Analpa in Kazakhstan
25.09.2012 2072

Analpa in Kazakhstan

Analpa Corporation held a presentation of new collections of footwear for the Spring-Summer 2013 season in Almaty and Astana. For the company, expansion into the Kazakh market is one of the priority tasks.

On September 14-15, the presentation was held in Almaty, at the WORLDHOTELSALTANAT hotel, on September 17-18 - in Astana, at the Duman hotel complex.

Now the shoe trade in Kazakhstan is mainly represented by two formats - street trade in cheap Chinese shoes no name and boutiques with expensive shoes, primarily Italian. The middle price segment is represented by one-off stores, and the niche of fashionable and high-quality youth shoes at affordable prices is absent as a class. Therefore, both BETSY and KEDDO collections aroused increased interest of visitors.

"Shoes are bright, beautiful - you can buy anything" - this was the leitmotif of all the conversations that sounded at the Analpa stand. As a result of the exhibition, the company received not only a huge baggage of contacts, but also made a wish-list of those wishing to open stores under the KEDDO brand.

Analpa's specialists also took care of the end customers, an advertising promotion was carried out for them - visitors of one of the largest shopping centers in Astana received catalogs and discs with new collections of BETSY and KEDDO youth brands as a gift. Here, almost immediately, managers received feedback from future buyers, finding out which models they like the most.

Analpa Corporation held a presentation of the new Spring-Summer 2013 shoe collections in Almaty and Astana. For the company, expansion into the Kazakh market is one of the priority tasks. 14-15 September ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Unique Marsèll and Suicoke collaboration presented at Leform in Moscow

Italian and Japanese footwear brands Marsèll and Suicoke have teamed up to launch a colorful capsule collection of unisex sandals with an avant-garde style this spring. The release of the collaboration of two bright brands was released on April 14. Currently…
20.05.2022 113

In the next six months, shoe prices may increase by 8,4%

The World Footwear Business Conditions Survey expects shoe prices to increase over the next six months, according to Worldfootwear.com Europe is expected to rise the most (9,8%). In North America, inflation will be about...
20.05.2022 106

India increased exports of leather and leather products by 33%

In India, revenue from exports of leather and leather products for the eleven months of the financial year (April 2021 to February 2022) increased by 33,07% compared to the same period a year earlier. The prevailing share in the volume…
19.05.2022 113

Nike x Jacquemus Collaboration Released

Nike is celebrating its XNUMXth anniversary with a collaboration with French fashion brand Jacquemus. In addition to women's sportswear, which will be part of the collection, it will also feature a reimagined by French designer Simon Porte Jacquemus…
19.05.2022 239

Clarks went to the metaverse too

Following Fly London and a number of other fashion brands, the British footwear brand Clarks launched the Cicaverse gaming space on the global gaming platform Roblox, in honor of the release of a children's sneaker model…
19.05.2022 168
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning