Analpa in Kazakhstan
Analpa Corporation held a presentation of new collections of footwear for the Spring-Summer 2013 season in Almaty and Astana. For the company, expansion into the Kazakh market is one of the priority tasks.
On September 14-15, the presentation was held in Almaty, at the WORLDHOTELSALTANAT hotel, on September 17-18 - in Astana, at the Duman hotel complex.
Now the shoe trade in Kazakhstan is mainly represented by two formats - street trade in cheap Chinese shoes no name and boutiques with expensive shoes, primarily Italian. The middle price segment is represented by one-off stores, and the niche of fashionable and high-quality youth shoes at affordable prices is absent as a class. Therefore, both BETSY and KEDDO collections aroused increased interest of visitors.
"Shoes are bright, beautiful - you can buy anything" - this was the leitmotif of all the conversations that sounded at the Analpa stand. As a result of the exhibition, the company received not only a huge baggage of contacts, but also made a wish-list of those wishing to open stores under the KEDDO brand.
Analpa's specialists also took care of the end customers, an advertising promotion was carried out for them - visitors of one of the largest shopping centers in Astana received catalogs and discs with new collections of BETSY and KEDDO youth brands as a gift. Here, almost immediately, managers received feedback from future buyers, finding out which models they like the most.
Analpa Corporation held a presentation of the new Spring-Summer 2013 shoe collections in Almaty and Astana. For the company, expansion into the Kazakh market is one of the priority tasks. 14-15 September ...
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