English brand Dr Martens put up for sale
10.02.2012 3288

English brand Dr Martens put up for sale

The fashionable English house Dr Martens was put up for sale by the heir of its founder Max Griggs, president of R. Griggs Group.

The shoe was invented by the German doctor Klaus Martins. For its production, he used rubber and clothing written off from the German army. The R. Griggs Group has owned the Dr Martens brand since the end of World War II, when the British bought it from the Germans. After being purchased by British entrepreneurs, the boots became popular with the working class of Great Britain. Then they became fashionable among representatives of the country's subcultures - from punks to leatherheads.

Dr Martens were a symbol of aggression and protest. The shoes appeared in the wardrobe of rock musicians (Pete Townsend, the leader of The Who) began to wear them first, and then Hollywood stars. Fashion designers Comme des Garcons and Jimmy Choo updated the style of shoes, lightening the sole and dyeing them in new colors.

The sale is being conducted by the Rothschild investment bank. Its preliminary cost is estimated at 120 million pounds sterling. Now everyone is wondering whether the buyer will be one of the colossus of European fashion - LVMH or PPR, or whether Dr Martens will acquire another Asian fund.

The fashionable English house Dr Martens was put up for sale by the heir to its founder Max Griggs, President of R. Griggs ...

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