"Antelope" in social networks
The company introduced a mini-report on the brand’s life on social networks.
Over the past week, the company has posted five publications on children's shoes in groups. Among them was a review of the winter collection of footwear from the Antelope company, notes on attitudes towards children's shoes abroad, a survey and interesting statistics.
The greatest interest among users was a review of winter shoes. They discussed a large assortment, attractive appearance, as well as the place and time of possible purchase of models from the review.
Also, the materials “football for everyone” and statistics, telling about the dangers of narrow model shoes, received increased attention. The first piece described how the UK stimulates interest in sports by providing children with free sports shoes, to which users complained that there is no such practice in Russia to attract children to sports. The statistics on the dangers of narrow model shoes caused many negative comments and questions to the technologist.
A survey was conducted in all groups of the company, in which users were asked to indicate which manufacturer (domestic or foreign) of shoes they prefer. The survey showed that most users choose domestic shoes, or do not pay attention to the manufacturer at all. And only a small percentage of users prefer exclusively foreign shoes.
In three groups of the company on the social platforms "Odnoklassniki", "Vkontakte" and Facebook, a photo contest "The Most-Most" has started. More than 60 people have already taken part in it, and the number of participants continues to grow.
The Baby.ru resource continues the "Most-Most" contest and registration for testing winter shoes. More than 2500 works are taking part in the competition. More than 1500 people have expressed their desire to take part in the testing, according to the company.
The company presented a mini-report on the life of the brand on social networks. Over the past week, the company has posted five publications on children's shoes in groups. Among them was a review of the winter ...
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New Russian shoe brands: Mark Levillen
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TM Kotofey will take part in the Euro Shoes exhibition
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In the Pinko collection - rhinestones, sequins and faux fur
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What is the mistake of suppliers of children's shoes in working with wholesale companies
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CRPT formed a stock of components and consumables for marking
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OR Group will suspend the work of its factory in Berdsk
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A resident of Switzerland buys 6 pairs of shoes a year
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Italian shoe industry turns to government for help
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World Footwear Yearbook: Russian footwear market statistics for 2020
The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Despite the fact that many major changes are currently taking place in the economy of our country, the analytics remain relevant, Shoes Report provides the bulk of the material presented on the Worldfootwear.com website.
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Adidas and Gucci are collaborating
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What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
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Rieker update
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The Euro Shoes premiere collection exhibition of footwear brought together the participants of the footwear market again
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Children's footwear market: confident development and conscious consumption
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Directions in the style of clothing and footwear that will remain in fashion for a long time
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BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022.
Rieker commended the high professionalism of the Euro Shoes organization
Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. The head of Riker Vostok Shahin Asadov and director of Trading House Pokrovsky Alexander Perepechko talk about how the exhibition was held and how buyers met the “revolutionary” collection. The interview was conducted by the founder of Euro Shoes, Shoes Report and Euroshoes.Market Yan Belyaev.
La Pinta is a participant of the February Euro Shoes exhibition
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Technical aspects of display space and current trends in its design
Showcase creation and decoration is a whole art. In order for the display part of your store to work 100%, you need to carefully think it over conceptually and prepare it technically. SR expert in visual merchandising, shop window design and retail space, founder of VMC Retail agency Marina Polkovnikova, talks about the main technical aspects of creating a shop window, and also answers questions about the current color scheme in fashion retail and trends in window dressing.
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
