Rieker
Anya Hindmarch to launch five new retail concepts in London
07.04.2021 331

Anya Hindmarch to launch five new retail concepts in London

British designer Anya Hindmarch, known for her quirky, lightweight and upbeat bag designs, set out to revive her customers' desire to visit traditional retail, as during the pandemic, many began to give preference to buying fashion items online.

In a post-pandemic era, traditional retail will have to change to reclaim shoppers and remind them that shopping is a real pleasure, she decided.

This summer, Anya Hindmarch is going to open five stores at once in London on Pont Street, where her very first store opened in 1996 is located.

The new retail concept is called “Village” and includes a Bespoke Shop, where the brand's best sellers can be purchased and customized; Plastic Shop (featuring the iconic bags of her namesake label I Am Not a Plastic Bag, made from recycled plastic bottles); Labelled Shop where you can buy labels with inscriptions for self-organization (there will also be workshops on the art of organizing); Anya Café with Coffee and Cakes and Shampoo & Therapy is a space for a variety of creative concepts and collaborations that will emerge throughout the year, such as the release of Hindmarch's book If In Doubt Wash Your Hair.

“This project is the realization of an old dream of creating a community,” says Anya Hidmarch on the pages of her own brand in social networks. “It's about retail becoming local and about creating experiences and new reasons for people from the digital world to visit stores. It is also a place where we can collaborate with people on topics that are of interest to us and that we want to explore. "

The Anya Village project will start on May 17th.

British designer Anja Hindmarch, known for her quirky, lightweight and upbeat bag designs, set out to bring her customers back to the hunt for traditional retail, as in ...
5
1
Rating

Latest News

The deadlines for marking shoe residues have been extended until June 15, 2021

The deadlines for marking shoe residues have been extended until June 15, 2021. Those participants in the shoe market who did not manage to sell unmarked shoe leftovers before July 1, 2020, can now mark them before June 1, 2021, and put them into circulation before 15 ...
16.04.2021 271

Stuart Weitzman supported the launch of the espadrilles capsule with an advertising campaign

American footwear brand Stuart Weitzman has launched an advertising campaign to support the release of a new capsule collection of espadrilles. The campaign is called "Towards the Sun" (STEP INTO THE SUN), its face is the Brazilian model Isabella Rangel ...
15.04.2021 143

Dior held a live show of the Fall'21 collection in Shanghai

On Monday, Shanghai hosted a live show of the collection of the French luxury brand Christian Dior, which took the opportunity to present its fall'21 collection in a real show during Fashion Week in ...
15.04.2021 238

Reebok and Cardi B collaboration released

The first collaboration between sportswear brand Reebok and American hip-hop artist Cardi B includes clothes and two pairs of sneakers inspired by the 90s era ...
15.04.2021 214

Lamoda will double its IT staff

About 400 vacancies will be opened in the near future in the state of the Russian online retailer Lamoda due to the rapid growth of the business, - said in the official press release ...
14.04.2021 310
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning