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Ara Shoes focuses on marketing
21.08.2013 2997

Ara Shoes focuses on marketing

The turnover of Ara Shoes declined in the first six months of this year by 1.8% to € 103.4 million. Most likely, these indicators are explained by the policy of selective sales. However, the company's financial results improved thanks to the optimization of the supply chain, the closure of a new factory in Ethiopia in January, and the focus on footwear production in Portugal, Romania and Indonesia.

Although orders for the fall-winter season have risen, in response to the difficult market situation, Ara Shoes is launching a large multimedia advertising campaign aimed at the end-user and designed to create about 200 million contacts with an audience in German-speaking countries.

Also in the autumn-winter period, Ara plans to repeat the advertising campaign “360 °”, which was successfully held this spring, at approximately 200 stores. As part of the action, participating stores offered visitors free drinks and sweets. In the next stage of the action, 150 stores in Germany and 120 stores in Austria, Switzerland and Benelux countries will participate.

Ara Shoes' turnover fell 1.8% in the first six months of this year to € 103.4 million. Most likely, these figures are explained by the policy of selective sales. However, financial ...
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