The Afimall City shopping and entertainment center hosted the grand opening of the store of the German brand of shoes and accessories ara, which marked the beginning of the development of the brand retail ara in Russia.
SOHO Fashion company, also managing a chain of Clarks and Soho stores, became a partner managing the ara retail outlet in Russia. Ara shoes make up about 70% of the assortment of the flagship store of the brand in the Afimall City shopping center, the rest are shoes from the brands of the SOHO Fashion distribution portfolio, including Clarks, Diesel, Marc O'Polo, Tommy Hilfiger, Gant, Emu Australia and others stamps.
Ara shoes are primarily comfortable shoes. ARA Shoes AG has been operating in the European shoe market for more than 60 years and is one of the leaders in the comfortable footwear segment with sales of more than 6,6 million pairs a year. The ara brand belongs to the mid-price segment. To date, more than 500 ara branded stores are open in the world.
On November 14, at the inauguration of the ara flagship store in Moscow, Gunter Toiven, director of international sales of ara Shoes AG, and Soho Fashion CEO Jacob Treskov attended.
The head of SOHO Fashion noted that the opening of the ara brand store in Afimall City marks the start of the development of the German brand's retail network in Russia. The next year, it is planned to open several more ara retail outlets in Russia. The second store should earn in Moscow in the spring of 2018 of the year.