Arianna Casadei to head Italian footwear company Casadei Arianna Kasaday
24.01.2023 1896

Arianna Casadei to head Italian footwear company Casadei

The third generation of the Casadei founding family is at the helm of an Italian shoe company that produces fashionable women's luxury shoes. Daughter of creative director Cesare Casadei and granddaughter of Quinto and Flora Casadei, who founded the family shoe business in 1958, Arianna Casadei will be the new CEO of Casadei.

In 2012, Arianna joined Casadei's communications and marketing team, becoming the first to lead online sales and social media brand development, accelerating the company's digitalization and online business development. Today, the online channel accounts for 10% of brand sales.

Arianna was also responsible for special projects and wholesale customer relations before being appointed Director of Communications and Marketing at Casadei in 2017.

The family company is celebrating its 65th anniversary this year. Plans to celebrate this milestone are in the pipeline and the goal is to strengthen the brand in its key markets, including the US, the Middle East and the Far East.

“Comfortable shoes and simple clean designs are becoming more in demand after the pandemic,” says Arianna, although the sexy and feminine look remains a significant part of the brand’s production. She noted that Casadei has also expanded its range of bags: “Several models have been designed around shoe models, we are seeing this trend gaining momentum.”

Casadei is based in San Mauro Pascoli, a key shoe production center in Italy. In 2022, the company achieved a 20% increase in sales compared to sales in 2021, and plans to generate revenue of 2023 million euros in 30.

A quarter of its income Casadei sells in Europe, a quarter comes from the United States. The network of Casadei mono-brand boutiques around the world has about 20 points. Casadei recently opened a boutique at Printemps in Doha. In Moscow, the Casadei branded boutique is open in GUM, and the brand's shoes are also presented in Russia in the multi-brand retail No One.

The patented Blade stiletto heel, which was developed by Arianna's father Cesare Casadei in 2012, is considered a signature detail of the Italian brand's shoes, bringing stilettos back into fashion and shading for a while the already popular platform shoes.

 

 

The third generation of the Casadei founding family is at the helm of an Italian shoe company that produces fashionable women's luxury shoes. Daughter of creative director Cesare Casadei and...
5
1
Rating

Latest News

Ozon reduces the tariff for sales in the Fashion category

Russian online retailer Ozon seeks to increase sales of the “fashion” category on its site. To do this, from April 1, 2024, the marketplace will reduce the tariff for the sale of clothing, shoes and accessories to 13% of the price...
18.03.2024 88

PUMA has released a shoe capsule in collaboration with Formula-1

Puma and Formula 1 have launched their first joint collection since the sportswear brand became the official supplier of international automotive...
18.03.2024 86

SELECTIONS: the relevance of subsorting is increasing

From April 16 to 18, Moscow will host the selections exhibition, an outlet for off-season selection of fashion collections of clothing and accessories for retail. As in October last year, the exhibition will be located in pavilion 2.4 of the Expocentre Fairgrounds and will include…
18.03.2024 144

Jimmy Choo releases Beach 2024 collection

British footwear brand Jimmy Choo took inspiration from the beaches of the French Riviera with its Beach 2024 collection, which was unveiled last Thursday along with an accompanying advertising campaign. The capsule features a variety of shoe styles and…
17.03.2024 254

APLF 2024 International Leather Fair will be held in Hong Kong

Representatives of the global leather industry will gather in Hong Kong from 19 to 21 March. The APLF Leather & Materials exhibition is returning home, as for the past two years the event was forced to be held in Dubai, writes...
15.03.2024 381
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning