The third generation of the Casadei founding family is at the helm of an Italian shoe company that produces fashionable women's luxury shoes. Daughter of creative director Cesare Casadei and granddaughter of Quinto and Flora Casadei, who founded the family shoe business in 1958, Arianna Casadei will be the new CEO of Casadei.
In 2012, Arianna joined Casadei's communications and marketing team, becoming the first to lead online sales and social media brand development, accelerating the company's digitalization and online business development. Today, the online channel accounts for 10% of brand sales.
Arianna was also responsible for special projects and wholesale customer relations before being appointed Director of Communications and Marketing at Casadei in 2017.
The family company is celebrating its 65th anniversary this year. Plans to celebrate this milestone are in the pipeline and the goal is to strengthen the brand in its key markets, including the US, the Middle East and the Far East.
“Comfortable shoes and simple clean designs are becoming more in demand after the pandemic,” says Arianna, although the sexy and feminine look remains a significant part of the brand’s production. She noted that Casadei has also expanded its range of bags: “Several models have been designed around shoe models, we are seeing this trend gaining momentum.”
Casadei is based in San Mauro Pascoli, a key shoe production center in Italy. In 2022, the company achieved a 20% increase in sales compared to sales in 2021, and plans to generate revenue of 2023 million euros in 30.
A quarter of its income Casadei sells in Europe, a quarter comes from the United States. The network of Casadei mono-brand boutiques around the world has about 20 points. Casadei recently opened a boutique at Printemps in Doha. In Moscow, the Casadei branded boutique is open in GUM, and the brand's shoes are also presented in Russia in the multi-brand retail No One.
The patented Blade stiletto heel, which was developed by Arianna's father Cesare Casadei in 2012, is considered a signature detail of the Italian brand's shoes, bringing stilettos back into fashion and shading for a while the already popular platform shoes.