Soho
ASSOCALZATURIFICI has established relations with Russian cinema
14.11.2013 5818

ASSOCALZATURIFICI has established relations with Russian cinema

The Association of Italian footwear manufacturers ASSOCALZATURIFICI took part in the event dedicated to the promotion of the Italian film industry "Set: Italy".

This is one of the largest events organized in the format of close cooperation between Italy and Russia. Much attention in the project is paid to the role of the main national brands Made in Italy and Italian Lifestyle. Shoe production, of course, occupies one of the priority niches in the Italian economy. ASSOCALZATURIFICI Association used the provided platform to search for new sponsors and promotion opportunities in product-placement format in cooperation with Russian filmmakers.

Corner ASSOCALZATURIFICI, was designed as an actor's dressing room, in which the main theatrical action took place. The guests of the evening got into the stage space, where they were involved in the dialogue between the director and professional actors. The organizers recreated several scenarios, the plot of which was unfolded around shoes made in Italy. Viewers saw in the stories set not without irony both the motives of modern Cinderella and a variation on the adventures of Bonnie and Clyde. Also in the format of the exhibition were presented new models of the autumn-winter season 2013-14.

As a pleasant addition, the guests of the event were able to get acquainted with the photo exhibition of contemporary Italian design "Italian Contemporary Excellence", as well as the best examples of Italian furniture and interior items. The event was attended by film director Pavel Lungin and screenwriter and producer Alexander Oleinikov.

The Association of Italian Shoe Manufacturers ASSOCALZATURIFICI took part in the event dedicated to the promotion of the Italian film industry “Film set: ...
5
1
Rating

Latest News

Jimmy Choo Collaborates With Sailor Moon Anime Series

Following Vans, another American shoe brand, Jimmy Choo, released a capsule collection of shoes on the theme of the Japanese anime "Mayor Moon". Images of scenes from the popular anime series adorn the shoes and bags of the capsule collection, and its most striking…
07.02.2023 246

Pakistan and Russia agree to expand bilateral trade

The Islamabad Chamber of Commerce and Industry (ICCI) signed a Memorandum of Agreement with the Moscow Chamber of Commerce and Industry (MCCI) to develop trade between the two countries, writes…
05.02.2023 280

Paco Rabann dies at 88 in France

A Spanish-born designer whose style has become synonymous with space age aesthetics, Paco Raban has passed away at the age of 88 during…
04.02.2023 672

One of the founders of the National Shoe Union Sergey Prytkov passed away

Sergei Prytkov, one of the founders of the National Shoe Union (NOBS), an industry organization that brings together manufacturers, suppliers and sellers of footwear, passed away at the age of 66 ...
03.02.2023 303

Tiffany and Nike Unveil Joint Air Force Capsule

The result of the Tiffany-Nike collaboration was briefly kept under wraps with the Nike Air Force 1 in black suede with Nike's signature comma in Tiffany Blue. From the jewelry brand of shoes also got placed on the heel of sneakers ...
03.02.2023 791
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning