The Association of Italian footwear manufacturers ASSOCALZATURIFICI took part in the event dedicated to the promotion of the Italian film industry "Set: Italy".
This is one of the largest events organized in the format of close cooperation between Italy and Russia. Much attention in the project is paid to the role of the main national brands Made in Italy and Italian Lifestyle. Shoe production, of course, occupies one of the priority niches in the Italian economy. ASSOCALZATURIFICI Association used the provided platform to search for new sponsors and promotion opportunities in product-placement format in cooperation with Russian filmmakers.
Corner ASSOCALZATURIFICI, was designed as an actor's dressing room, in which the main theatrical action took place. The guests of the evening got into the stage space, where they were involved in the dialogue between the director and professional actors. The organizers recreated several scenarios, the plot of which was unfolded around shoes made in Italy. Viewers saw in the stories set not without irony both the motives of modern Cinderella and a variation on the adventures of Bonnie and Clyde. Also in the format of the exhibition were presented new models of the autumn-winter season 2013-14.
As a pleasant addition, the guests of the event were able to get acquainted with the photo exhibition of contemporary Italian design "Italian Contemporary Excellence", as well as the best examples of Italian furniture and interior items. The event was attended by film director Pavel Lungin and screenwriter and producer Alexander Oleinikov.