Internet audience in Russia has matured
01.04.2015 3486

Internet audience in Russia has matured

The average age of an online audience over the past 2-3 years has increased by five years. In the 55 + group, one in three already goes online at least periodically, according to a RosIndex study by Synovate Comcon.

Over the past decade, online audiences in Russia have grown by 58 pp. and according to the results of 2014, it reached 68% among Russians of ten years and older, living in cities with a population of 100 thousand people. and more. The largest increase in online users occurred within a group of teenagers and youth up to 20 years. (89% in 2014, + 75 pp. For 10 years). Slowly, the Internet has become the norm for the 55 + audience. However, in this group, one in three already uses the Internet at least once in three months (per decade + 31 pp.).

As before, access to the network is characteristic of residents of million-plus cities, Russians with a higher education or academic degree, and qualified specialists. Note that in 2014, the age framework expanded to 44 years (in 2004, Internet use was typical for people aged 10-34 years), and men and women became almost equally represented on the network (previously for men, online presence was more characteristic than for women). If before Internet users went online mainly for entertainment and education, now they are widely focused on news content. Interestingly, in the 55 + 44 category,% of users are active on social networks.

The average age of the Internet audience has increased by five years over the past 2-3 years. In the 55+ group, every third person goes online at least periodically, according to a study by RosIndex of the company ...

Latest News

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 134

Bottega Veneta set the shoe trends at Milan Fashion Week

One of the most interesting shoe collections that was shown at the recent Milan Fashion Week was the collection of the Italian luxury brand Bottega Veneta, part of the Kering Group. This is the second collection of the brand, created by the efforts of…
28.09.2022 143

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 240

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 178

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 237
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning