The average age of an online audience over the past 2-3 years has increased by five years. In the 55 + group, one in three already goes online at least periodically, according to a RosIndex study by Synovate Comcon.
Over the past decade, online audiences in Russia have grown by 58 pp. and according to the results of 2014, it reached 68% among Russians of ten years and older, living in cities with a population of 100 thousand people. and more. The largest increase in online users occurred within a group of teenagers and youth up to 20 years. (89% in 2014, + 75 pp. For 10 years). Slowly, the Internet has become the norm for the 55 + audience. However, in this group, one in three already uses the Internet at least once in three months (per decade + 31 pp.).
As before, access to the network is characteristic of residents of million-plus cities, Russians with a higher education or academic degree, and qualified specialists. Note that in 2014, the age framework expanded to 44 years (in 2004, Internet use was typical for people aged 10-34 years), and men and women became almost equally represented on the network (previously for men, online presence was more characteristic than for women). If before Internet users went online mainly for entertainment and education, now they are widely focused on news content. Interestingly, in the 55 + 44 category,% of users are active on social networks.