A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, Tommy H, Lee Cooper, Tom Tailor, Mexx, Deeluxe, Jonak. Things are presented with discounts from 30% to 90%.
The store is located on an area of 130 square meters, the design is made in the corporate style of the Paper Shop. The shop windows, walls and signage are designed in white tones and convey the special “newspaper spirit” of the world's best publications, and the black ceiling serves as a kind of background that sets off the trading floor.
Today, the Paper Shop outlet network is represented by eleven stores, five of which are located in Moscow (Belaya Dacha Outlet Village, Vnukovo Outlet Village, Fashion House Outlet, Ordzhonikidze 11 shopping center, XL Family Outlet Losiny Ostrov and Novaya Riga Outlet Village), in Yekaterinburg - Brands Stories Outlet, three in St. Petersburg - Pulkovo Village Outlet, Rumba shopping center, Capitoliy Udelny Park shopping center and another one in Kiev - Karavan shopping and entertainment center.
The Paper Shop retail chain belongs to one of the leading players in the Russian fashion retail BNS Group, which has distribution rights for a number of international brands, including Calvin Klein, Michael Kors, Coach, Karl Lagerfeld, Polo Ralph Lauren and Jonak.
The Paper Shop multi-brand stores offer a wide range of men's and women's clothing, footwear and accessories from the world's leading brands in the premium and middle plus segments. The retailer offers well-known brands at significant discounts. A distinctive feature of the project is the high standards of visual merchandising: the presentation of each brand is combined into a separate corner, which significantly saves the customer's time and makes shopping as comfortable as possible.