Baldinini is optimistic about the future despite the political situation. In September, Baldinini will open five new boutiques in Russia. Moreover, their total number in the country has already exceeded a hundred.
“We have conquered Russia in 30 years of work and the 'wind of war' will not stop us,” says Gimmi Baldinini, CEO of the Italian footwear brand.
Recall that in 2013, the company's turnover amounted to 120 million euros (+ 14% compared to a year earlier), and 70% of them accounted for sales in Russia. The rest of the revenue is distributed between Europe and China, where there are already five branded brand boutiques opened by franchised partners, and negotiations are underway to open a flagship store that will be directly managed by the company.