Balenciaga Offers Customization Service at London's Dover Street Market

Balenciaga brings copyshop to the London market. A personalized print T-shirt service launched by a fashion brand in Paris at a brand boutique on Colette last summer will now be available at the iconic London Dover Street Market. The service will be available from November 30 to December 17, writes Footwearnews.

Touch screens installed in the store will allow customers to create their own design t-shirts using Balenciaga logos and graphics. You can apply a personalized drawing to the t-shirt as soon as the sketch is ready.

There are three colors for t-shirts to choose from - black, white and red, two sizes for men and women are available. On the back of the T-shirts will be placed the inscription “Balenciaga Do It Yourself Ts”.

The creation of the copyshop service is part of the project of the creative director of Balenciaga Demna Gvasalia and the continuation of the display of the fall brand collection 2017, whose idea was to explore the world of corporations.
In honor of the launch of the copyshop project in London, which will be held on November 30, Balenciaga will launch the sale of Triple S sneakers in exclusive colors in all stores of the Dover Street Market global network.

Dover street market - a network of multi-brand stores, which was created by Japanese designer Rei Kawakubo, founder of the brand Comme des Garçons and her husband Adrian Joffe. The stores of the network present products of such fashion brands as Comme des Garçons, Ann Demeulemeester, Balenciaga, Céline, Gucci, Hussein Chalayan, Junya Watanabe, JWAnderson, Lanvin, LOEWE, Maison Margiela, Marni, Proenza Schouler, Nina Ricci, Raf Simons , sacai, Saint Laurent, The Row, Thom Browne, Valentino, and Vetements.