Balenciaga's new advertising campaign featuring Katy Perry. Photo: Footwarnews.com
Balenciaga launches sneaker campaign featuring Katy Perry
Renowned American singer Katy Perry has starred in an advertising campaign for two new Balenciaga sneaker models. The campaign also features actress Yao Chen and soccer player Hugo Ekitiku, reports Footwearnews.com.
The promotional photos and videos feature two sneaker models: the Radar and the Triple S.2. The former, in keeping with the spirit of the times, features a streamlined silhouette, a thin sole, and double lacing.
Balenciaga Triple S.2 sneakers in the new Balenciaga advertising campaign. Photo: Footwearnews.comThe second, hybrid Triple S.2 model is an updated version of Balenciaga's successful Triple S, introduced in 2017. Now, the brand's creative director, Pierpaolo Piccioli, reimagines the original, releasing another oversized silhouette with a multi-layered, flared sole.
The campaign's videos and photos showcase the characters' excellent physical fitness and commitment to a healthy lifestyle. The launch of the campaign materials is accompanied by the release of special playlists on Balenciaga's social media channels.
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Renowned American singer Katy Perry stars in an advertising campaign for two new Balenciaga sneaker models. The campaign also features actress Yao Chen and footballer Hugo Ekitiku, writes…
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