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Ballin filmed an ad campaign for the new collection in the waiting rooms
06.03.2018 1759

Ballin filmed an ad campaign for the new collection in the waiting rooms

The creative idea for Ballin’s new ad campaign is based on the “non places” neologism, first formulated by French anthropologist Marc Auger. This concept refers to places in which a person is estranged from thoughts and has the opportunity to observe what is happening.

Airports, train stations, waiting rooms - these places appear in the advertising photo shoot of the luxury brand. Thus, the photographer Simon Falzette tried to convey the mischievous mood of the Ballin spring-summer 2018 collection.


The focus is on the most significant models of the collection, among which are cult red-colored boats, complemented by a new heel shape and a bow, which is also found on sandals in a Lurex net and snake leather models.


The gentle and airy Marshmallow line in pastel pink, blue and lime shades expresses the concise and sporty character of the Ballin collection. A strip in a new interpretation adds playfulness to the image; she is present on sandals, mischievous sneakers, pointed mules and backpacks.

Models of bags perfectly express the theme of the 2018 spring-summer campaign, capturing the attention with the refined style and craftsmanship characteristic of the Italian brand.

The new advertising campaign is represented by a series of vivid photos, slow-motion takes and videos that non-trivially reveal the values ​​of Ballin Fashion House.

The creative idea for Ballin’s new ad campaign is based on the “non places” neologism, first formulated by French anthropologist Marc Auger. This concept refers to places in which ...
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