The creative idea for Ballin’s new ad campaign is based on the “non places” neologism, first formulated by French anthropologist Marc Auger. This concept refers to places in which a person is estranged from thoughts and has the opportunity to observe what is happening.
Airports, train stations, waiting rooms - these places appear in the advertising photo shoot of the luxury brand. Thus, the photographer Simon Falzette tried to convey the mischievous mood of the Ballin spring-summer 2018 collection.
The focus is on the most significant models of the collection, among which are cult red-colored boats, complemented by a new heel shape and a bow, which is also found on sandals in a Lurex net and snake leather models.
The gentle and airy Marshmallow line in pastel pink, blue and lime shades expresses the concise and sporty character of the Ballin collection. A strip in a new interpretation adds playfulness to the image; she is present on sandals, mischievous sneakers, pointed mules and backpacks.
Models of bags perfectly express the theme of the 2018 spring-summer campaign, capturing the attention with the refined style and craftsmanship characteristic of the Italian brand.
The new advertising campaign is represented by a series of vivid photos, slow-motion takes and videos that non-trivially reveal the values of Ballin Fashion House.