Credit Suisse Bank Unveils Bag Brand Popularity Index
Women's bags are one of the most popular and high-margin goods; therefore, business analysts are closely monitoring changes in demand in this market segment. Recently, a study was published jointly by Credit Suisse and online analytics company NetBase, based on an analysis of 200 million English-language blogs, chat rooms and other communication channels. The Online Brand Momentum Index - Handbags was developed by NetBase to provide bank customers with up-to-date information on which companies are best to invest in.
According to the report, the most popular brands among English-speaking users are Ralph Lauren, Fendi, Louis Vuitton and Michael Kors. The least popular are Hermès, Marc Jacobs and Kate Spade.
“Recently, we have seen a significant drop in overall performance across all brands,” commented Christian Buss, Credit Suisse Equity Specialist, on the results. “However, the Coach index fell slightly, while the Michael Kors and Kate Spade indices rose.” The developers of the program take into account not only the frequency of brand mentions, but the strength of emotions associated with it. So, for the program, the verb “love” has more weight when calculating results than the verb “like”. At the same time, negative reviews are taken into account. Oddly enough, he was led by the Hermès brand, whose bags are considered reference ones - it accounts for 22% of negative comments (for comparison, Fendi has only 7%). According to Credit Suisse, this is due to the exclusive positioning of the brand - hence the similar reaction of a wide audience.
But the ubiquitous Louis Vuitton handbags were on the 2nd place in terms of growth dynamics - although the company's financial growth indicators are very modest. This suggests that the brand has a strong position in the minds of users.
Marc Jacobs has experienced the largest drop in user enthusiasm - by 14% from January to June.
The Calvin Klein brand accounted for a significant increase in the index from January to June - 129%, as well as 166% compared to last year. The volume of bags sold by Calvin Klein is the smallest among all the brands analyzed, but from January to June there was a significant increase in this indicator - by 521%. This suggests that the improved product line resonates with consumers.
Women's bags are one of the most popular and high-margin goods, so business analysts are closely monitoring the changes in demand in this segment ...
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The Euro Shoes @ CAF exhibition was successfully held in Almaty
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
