Rieker
Credit Suisse Bank Unveils Bag Brand Popularity Index
02.09.2014 2101

Credit Suisse Bank Unveils Bag Brand Popularity Index

Women's bags are one of the most popular and high-margin goods; therefore, business analysts are closely monitoring changes in demand in this market segment. Recently, a study was published jointly by Credit Suisse and online analytics company NetBase, based on an analysis of 200 million English-language blogs, chat rooms and other communication channels. The Online Brand Momentum Index - Handbags was developed by NetBase to provide bank customers with up-to-date information on which companies are best to invest in.

According to the report, the most popular brands among English-speaking users are Ralph Lauren, Fendi, Louis Vuitton and Michael Kors. The least popular are Hermès, Marc Jacobs and Kate Spade.

“Recently, we have seen a significant drop in overall performance across all brands,” commented Christian Buss, Credit Suisse Equity Specialist, on the results. “However, the Coach index fell slightly, while the Michael Kors and Kate Spade indices rose.” The developers of the program take into account not only the frequency of brand mentions, but the strength of emotions associated with it. So, for the program, the verb “love” has more weight when calculating results than the verb “like”. At the same time, negative reviews are taken into account. Oddly enough, he was led by the Hermès brand, whose bags are considered reference ones - it accounts for 22% of negative comments (for comparison, Fendi has only 7%). According to Credit Suisse, this is due to the exclusive positioning of the brand - hence the similar reaction of a wide audience.

But the ubiquitous Louis Vuitton handbags were on the 2nd place in terms of growth dynamics - although the company's financial growth indicators are very modest. This suggests that the brand has a strong position in the minds of users.

Marc Jacobs has experienced the largest drop in user enthusiasm - by 14% from January to June.

The Calvin Klein brand accounted for a significant increase in the index from January to June - 129%, as well as 166% compared to last year. The volume of bags sold by Calvin Klein is the smallest among all the brands analyzed, but from January to June there was a significant increase in this indicator - by 521%. This suggests that the improved product line resonates with consumers.

Women's bags are one of the most popular and high-margin goods, so business analysts are closely monitoring the changes in demand in this segment ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Expo Riva Schuh & Gardabags took place in Italy

The January exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags in Italy has ended. The event was attended by 430 exhibitors from more than 30 countries, the exhibition received 3500 visitors from 86…
21.01.2022 212

OR Group made a technical default on bonds

OR Group (former Obuv Rossii Group of Companies) failed to redeem bonds for 0,6 billion rubles on time, allowing a technical default. The holder of the bonds is Promsvyazbank (PSB), with which negotiations are underway. If they fail, the group...
21.01.2022 251

The collaboration between New Balance and artist Joshua Wades has released an updated version of the New Balance 57/40

In the design of the new New Balance 57/40 NB model, created in collaboration with the artist Joshua Vaidsaom, there are flecks - traces of paint that are reminiscent of the artist's youth and his passion ...
20.01.2022 194

MICAM postponed to March

The organizers of Europe's largest international footwear exhibition MICAM have announced the postponement of the date of the event. The exhibition will be held from 13 to 15 March instead of the originally scheduled dates - from 20 to 22…
20.01.2022 278

Detsky Mir recycled about 3 tons of footwear and textile waste

Detsky Mir Group and Dmitrovsky RTI Plant, the largest waste processing plant in Russia, summed up the results of the campaign “New life for unwanted clothes and shoes with benefits for you” for 2021…
20.01.2022 375
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning