Bata Launches #FindYourPower India Campaign
29.05.2018 3879

Bata Launches #FindYourPower India Campaign

The largest shoe retailer in India, Bata launched a powerful #FindYourPower advertising campaign, for which it chose brand ambassadors - fashion model and Bollywood actress Kriti Sanon and Indian athlete Smriti Mandhana.

Smirti Mandhana - Leader of Indian Women's Cricket Team Face the #FindYourPower Campaign Smirti Mandhana - Leader of Indian Women's Cricket Team Face the #FindYourPower Campaign

Smirti Mandhana, the leader of the Indian women's cricket team, has become the face of the #FindYourPower campaign, which aims to promote three new Bata products in India - sports shoes under the brands XoRise Genesis, Glide Vapor and Speedy.

The face of the Bata brand was Bollywood actress Kriti Sanon.

Indian actress Kriti Sanon became the “face” of the brand Bata Indian actress Kriti Sanon became the “face” of the brand Bata

Power brand with the slogan #FindYourPower Bata launched in India earlier this year, in parallel with this began the development of the retail chain of concept stores of the brand 'Red Concept' in Delhi, and then in Calcutta.

Bata XoRise Genesis Running Shoes Bata XoRise Genesis Running Shoes

The fourth quarter ended March 31 brought Bata India an 6% net sales growth. Bata's net profit in the fourth quarter reached 52 crore (7,4 million euros), an increase of 45% compared to the same period a year earlier. 

Concept stores Bata 'Red-concept' Concept stores Bata 'Red-concept'

“The fourth quarter was very successful for Bata,” comments Sandeep Kataria, head of Bata India Limited. - Smirti Mandhana became the new ambassador of the Power brand; she promotes the Power X0 Rise and Glide Vapor collections. Thanks to cooperation with Smirti, our relationship with young people has become closer. Based on information about consumer preferences, we moved to create a more premium product, and used technologies such as a memory pillow and Insolia in the manufacture of our shoes. We continued to invest in improving our consumer experience, developing the international 'Red-concept' chain of stores and investing in improving visual merchandising. Our smart pricing strategy and efficient transaction cost management have helped provide returns for our shareholders. ”

We wrote about the Czech shoe brand Bata earlier

Bata, India's largest footwear retailer, launched a powerful #FindYourPower advertising campaign, for which it selected brand ambassadors - Bollywood fashion model and actress Kriti Sanon.
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