Bata Launches #FindYourPower India Campaign
29.05.2018 3879

Bata Launches #FindYourPower India Campaign

The largest shoe retailer in India, Bata launched a powerful #FindYourPower advertising campaign, for which it chose brand ambassadors - fashion model and Bollywood actress Kriti Sanon and Indian athlete Smriti Mandhana.

Smirti Mandhana - Leader of Indian Women's Cricket Team Face the #FindYourPower Campaign Smirti Mandhana - Leader of Indian Women's Cricket Team Face the #FindYourPower Campaign

Smirti Mandhana, the leader of the Indian women's cricket team, has become the face of the #FindYourPower campaign, which aims to promote three new Bata products in India - sports shoes under the brands XoRise Genesis, Glide Vapor and Speedy.

The face of the Bata brand was Bollywood actress Kriti Sanon.

Indian actress Kriti Sanon became the “face” of the brand Bata Indian actress Kriti Sanon became the “face” of the brand Bata

Power brand with the slogan #FindYourPower Bata launched in India earlier this year, in parallel with this began the development of the retail chain of concept stores of the brand 'Red Concept' in Delhi, and then in Calcutta.

Bata XoRise Genesis Running Shoes Bata XoRise Genesis Running Shoes

The fourth quarter ended March 31 brought Bata India an 6% net sales growth. Bata's net profit in the fourth quarter reached 52 crore (7,4 million euros), an increase of 45% compared to the same period a year earlier. 

Concept stores Bata 'Red-concept' Concept stores Bata 'Red-concept'

“The fourth quarter was very successful for Bata,” comments Sandeep Kataria, head of Bata India Limited. - Smirti Mandhana became the new ambassador of the Power brand; she promotes the Power X0 Rise and Glide Vapor collections. Thanks to cooperation with Smirti, our relationship with young people has become closer. Based on information about consumer preferences, we moved to create a more premium product, and used technologies such as a memory pillow and Insolia in the manufacture of our shoes. We continued to invest in improving our consumer experience, developing the international 'Red-concept' chain of stores and investing in improving visual merchandising. Our smart pricing strategy and efficient transaction cost management have helped provide returns for our shareholders. ”

We wrote about the Czech shoe brand Bata earlier

Bata, India's largest footwear retailer, launched a powerful #FindYourPower advertising campaign, for which it selected brand ambassadors - Bollywood fashion model and actress Kriti Sanon.

Latest News

Fendi and Burberry will close boutiques in Russia

In August 2024, Fendi (part of the LVMH group) will close its last boutique in the Moscow TSUM, and Burberry in GUM, writes Kommersant, citing data from the reports of the Russian subsidiaries of these...
15.07.2024 155

Brunello Cucinelli reported sales growth of 14,1% in the first half of 2024

Italian luxury brand Brunello Cucinelli reported preliminary results for the first half of 2024, with revenue of 620,7 million euros. Sales increased by 14,1% at current exchange rates and by 14,7% excluding...
12.07.2024 569

On the most fashionable street in St. Petersburg, street retail rent increased by 1,5 times

Bolshoi Avenue of the Petrograd Side has been the main Fashion thoroughfare of the Northern capital for many years. Over the past year and a half on this street, according to the consulting company NF Group, the share of vacant space has decreased by 5 percentage points and...
12.07.2024 726

Jacquemus and Nike presented a new collaboration for the Olympics in Paris

An updated Nike Air Max 1 sneaker, a new version of the Swoosh and a capsule collection of sportswear are the result of the latest collaboration between French brand Jacquemus and American sports giant Nike. Collection…
11.07.2024 620

Shoes of the season - luxury flip-flops

Flip flops are back. Or rather, they have already returned to fashion this summer, although now they are not just rubber shoes. The trend for chic and comfort dictates its own rules. Now flip flops and other types of flip-flops must be made of natural...
10.07.2024 667
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning