BBCG and Russia's largest publishing house "Exm" are preparing for publication "The Big Book of Retail" - exclusive interviews with 50 founders and heads of the country's largest retail chains. The book reveals the philosophy and the most important business values of its heroes. As well as the main historical figures and facts of the formation of a new industry in Russia. The official presentation of the book will take place on September 25 at the World Trade Center in the framework of the annual largest congress of the retail industry Retail Business Russia 2014.
The Big Book of Retail is the first strategic initiative of its kind. The main goal of the book is to reveal to society the unique intellectual and human capital formed by free competition in the retail market in Russia! Thus, to have a positive impact on the attitude towards modern trade.
Big business - in people, in human relationships - is the main storyline of a big retail book. How has time changed people? Why did they choose retail? How did you fight for your life's work? Readers will find answers to these and many questions in the first book about retail.
The Big Book of Retail is a BBCG non-profit project. All collected funds will be used for production and distribution in Russian bookstore chains.