Belvest will attract students
“Belvest” together with secondary schools in Vitebsk begins a project on vocational guidance for students to attract new personnel to the shoe industry.
A tour of the main workshops and a meeting with specialists are planned for students. It also provides for communication with representatives of the Vitebsk State Vocational Technical College of Light Industry and Vitebsk State Technological University, who will talk about the specialties that can be obtained at these educational institutions and the new rules for admission to universities and colleges of Belarus, including the features of training specialists in targeted to contracts.
"Belvest" together with the Vitebsk State College of Light Industry began to conclude target contracts for training in working specialties in qualifications: shoe tightener, shoe collector, material cutter.
The conclusion of a tripartite agreement on targeted training between a student, an enterprise and an educational institution guarantees the graduate, after graduation from college, employment in Belvest or in its production units in Beshenkovichi and Gorodok. Throughout their studies, students undergo industrial practice in the workshops of the enterprise and receive an additional scholarship from the future employer.
"Belvest" together with secondary schools of Vitebsk is starting a project on vocational guidance of students to attract new personnel to the shoe ...
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Lamoda and Yandex Advertising Research: Fashion Brand Promotion Strategy
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PETER KAISER - the best brand of 2025!
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Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of the company's 20th anniversary, its founder Jacob Treskov told Shoes Report about the path taken, the lessons of the crises and plans for the future.
Shoes Style is back on the cutting edge! Interview with the finalist of the international competition of shoe and accessory designers Egor Sorokin
On May 14, the annual International Competition of Footwear and Accessories Designers Shoes-Style was held again in Moscow. The competition, which has been organized for many years by the A.N. Kosygin Russian State University, presents collections of students from universities, colleges, and technical schools that train in the field of design and construction of footwear and accessories.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
How Pareto's Law Works in a Shoe Retail Store
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Clarks: 200 years of quality, style and innovation
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The cyclicality of fashion and its impact on the financial results of the fashion business
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Euro Shoes – on a new premium platform!
The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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How a fashion brand can get into ChatGPT recommendations
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Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
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Global footwear production down by 1,5 billion pairs in 2023
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
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Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
