The British shoe brand BETSY, MTV Russia and singer Nyusha have created a joint collection of shoes. This project promises to be one of the largest collaborations in Russia. Part of the profit from the sale will go to the Life Line charity foundation, which helps seriously ill children. An exclusive limited collection of shoes will appear in KEDDO brand stores, Lamoda and Wildberries online stores in the fall of 2015.
“Cooperation with such a bright star as Nyusha is an important step for the BETSY brand. This will allow the brand to establish its position as a youth footwear brand in the Russian fashion market and increase the level of customer loyalty. It is especially important for us that this project is charitable, ”comments Anastasia Buydenok, BETSY Marketing Director.