Betsy has started a partnership with Elvira T
The British shoe brand Betsy and the popular Russian singer Elvira T initiated several collaborations: together they created a New Year's lookbook and held several exciting contests. The creative union plans to present the Betsy club collection at the IQ Ball in St. Petersburg.
The collaboration between the brand and the singer began with the Betsy Star Choice competition. To win, you had to guess which pair of shoes Elvira T chose to perform at the MusicBox Awards and prove your desire to go to the show. More than a thousand people took part in the contest, Marina Polyakova won. As a reward, she received tickets to the stalls on MusicBox.
Taking inspiration from the brand's collection, Elvira T has created a festive style guide full of unusual, contrasting looks. These images formed the basis of the Elvira T & Betsy quest, which takes place on the page "Lisa Girl" on the social network "VKontakte". According to the company, only in the first stage of the competition several hundred people took part.
In December, the collaboration will continue with a joint presentation of the Betsy club collection at the IQ ball from Lisa Girl magazine. The guests of the ball will be able to show their vocals in a music contest, and Elvira T will act as a judge. The best of the best will receive gifts from Betsy, as well as a joint photo with the singer and her autograph.
British shoe brand Betsy and the popular Russian singer ElviraT initiated several collaborations: together they created a New Year's lookbook and held some exciting ...
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Shoemakers' problems are growing
The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
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Every business owner imagines a cloudless future for their company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for their company. Want to get closer to your dreams? Turn them into goals, says fashion business management and development expert and regular SR contributor Maria Gerasimenko. And achieving any goals requires developing a strategy. Today, it is important to understand that strategy is vital for any business - from microenterprises to large holdings.
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How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management
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Service and Marketing Tips in Fashion Retail
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We are ready for active development in the Russian market
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