The British shoe brand Betsy and the popular Russian singer Elvira T initiated several collaborations: together they created a New Year's lookbook and held several exciting contests. The creative union plans to present the Betsy club collection at the IQ Ball in St. Petersburg.
The collaboration between the brand and the singer began with the Betsy Star Choice competition. To win, you had to guess which pair of shoes Elvira T chose to perform at the MusicBox Awards and prove your desire to go to the show. More than a thousand people took part in the contest, Marina Polyakova won. As a reward, she received tickets to the stalls on MusicBox.
Taking inspiration from the brand's collection, Elvira T has created a festive style guide full of unusual, contrasting looks. These images formed the basis of the Elvira T & Betsy quest, which takes place on the page "Lisa Girl" on the social network "VKontakte". According to the company, only in the first stage of the competition several hundred people took part.
In December, the collaboration will continue with a joint presentation of the Betsy club collection at the IQ ball from Lisa Girl magazine. The guests of the ball will be able to show their vocals in a music contest, and Elvira T will act as a judge. The best of the best will receive gifts from Betsy, as well as a joint photo with the singer and her autograph.