Singer Nyusha and the British youth shoe brand BETSY have created a unique vibrant shoe collection with the support of the iconic MTV channel. Exclusive models have been developed for several months. Nyusha personally led the creative process.
This project promises to be one of the largest in Russia. Part of the proceeds from the sale will go to the Life Line charity fund, which helps seriously ill children.
The BESTY & MTV by NYUSHA shoe collection will be on sale in September 2015.
Betsy is a British youth shoe brand that has been leading the global ratings for women's shoes in the fashion casual segment for over 25 years. Young creative designers from England, Italy and Holland create not only unique models of shoes, but also trends, which are then followed by other youth brands. On the Russian market, Besty pleases fans since the 1992 of the year, along with two other British brands - Keddo and Elisabeth, developed by the same team of fashion designers.
Nyusha is the most popular singer in Russia. Winner of music awards: laureate of MTV EMA 2014 "Best Russian performer", laureate of Muz-TV 2014 award "Best performer", laureate of RU TV 2014 award "Best female singer", laureate of Fashion People Awards 2014 "Fashion Singer of the Year".
MTV is a world-famous entertainment channel for young people, a true cultural phenomenon that has changed the history of television. Having appeared in the 1981 year, MTV has been developing and updating for more than 30 years, going beyond the boundaries of the familiar.
Charity fund for saving seriously ill children "Life Line" - there are 11 years. The Foundation provides targeted assistance to children with life-threatening diseases, treatable at the current level of medical development. Over the years, almost 8000 seriously ill children throughout Russia have been saved. To date, the fund holds a leading position in the field of charity in Russia.
Another brand, Analpa, a Scottish sports shoe brand CROSBY, will also release a joint collection with MTV.