BETSY Launches Provocative Advertising
06.06.2013 4775

BETSY Launches Provocative Advertising

The British brand of youth shoes BETSY in May launched the provocative advertising campaign Sweet Revenge.

The plot wittily plays out the story of a girl who was left by a loved one. From a strong resentment, the heroine decides to take a radical step and breaks the windshield of the car with her heel, takes out BETSY ballerinas from her bag and leaves, and the shoe remains in the glass as a reminder that revenge is the reverse side of love.

Lidia Marycheva, a model and participant of the 3rd season of the show "Top Model in Russian", starred in the role of the main character of the commercial. She has already participated in the advertising campaign for the BETSY Dreamland Collection holiday collection, and her appearance in the advertisement was so organic that the company that manages the BETSY brand decided to continue working with the model.

Commercials began to be televised on the European version of Channel One. TV channel coverage countries include not only Europe (Germany, France, Italy, Spain, Great Britain), but also Africa and Latin America, Southeast Asia and the Middle East, Australia, Seychelles and Solomon Islands. The video is also presented on the Internet on the youtube website: http://www.youtube.com/watch?v=ucYTeV7rb94

British youth footwear brand BETSY launched a provocative Sweet Revenge ad campaign in May.

Latest News

The Pantone Institute named the color of 2024

According to the Pantone Color Institute, the main color of the upcoming 2024 will be the delicate orange-pink shade “Peach Fuzz” (13-1023 Peach…
08.12.2023 264

Romika, Westland and Gerry Weber will be sold under the Josef Seibel umbrella

German shoe manufacturer Josef Siebel has announced that from the fall-winter 2024 season it will merge and sell footwear brands Romika, Westland and Gerry Weber under its own name, writes…
08.12.2023 280

Sneaker production launches in Astrakhan

The Duna AST company plans to launch the production of sports shoes on the basis of the Astrakhan rubber footwear plant. The enterprise received preferential financing from the Industrial Development Fund of the Astrakhan Region, and at the end of the month it is expected...
07.12.2023 359

Adidas and Reebok will be sold in the new ASP retail in Russia

Clothing and footwear of the brands Adidas and Reebok, which officially left Russia, will be presented in the assortment of the new retail chain ASP, the first store of which will open in the Belaya Dacha outlet in Moscow this week, writes...
07.12.2023 422

Timberland and Kith release another collaboration

Founded by American designer Ronnie Fieg, street fashion brand Kith has worked to update the appearance of Timberland winter boots...
06.12.2023 362
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning