BETSY Launches Provocative Advertising
06.06.2013 4447

BETSY Launches Provocative Advertising

The British brand of youth shoes BETSY in May launched the provocative advertising campaign Sweet Revenge.

The plot wittily plays out the story of a girl who was left by a loved one. From a strong resentment, the heroine decides to take a radical step and breaks the windshield of the car with her heel, takes out BETSY ballerinas from her bag and leaves, and the shoe remains in the glass as a reminder that revenge is the reverse side of love.

Lidia Marycheva, a model and participant of the 3rd season of the show "Top Model in Russian", starred in the role of the main character of the commercial. She has already participated in the advertising campaign for the BETSY Dreamland Collection holiday collection, and her appearance in the advertisement was so organic that the company that manages the BETSY brand decided to continue working with the model.

Commercials began to be televised on the European version of Channel One. TV channel coverage countries include not only Europe (Germany, France, Italy, Spain, Great Britain), but also Africa and Latin America, Southeast Asia and the Middle East, Australia, Seychelles and Solomon Islands. The video is also presented on the Internet on the youtube website: http://www.youtube.com/watch?v=ucYTeV7rb94

British youth footwear brand BETSY launched a provocative Sweet Revenge ad campaign in May.

Latest News

Istanbul hosts the 67th Aymod International Footwear Fair

The world's second largest international exhibition of footwear and accessories Aymod takes place in Istanbul from September 28 to October 1, 2022. 67 companies are participating in the 428th session of Aymod. About 7000 have already registered at the exhibition…
30.09.2022 209

Wildberries will pay entrepreneurs a bonus for the growth of orders

The Russian online retailer Wildberries is running a price containment program under which entrepreneurs who list their products on the online platform and provide discounts on their products will receive financial…
29.09.2022 296

By the end of the year, more than 300 sq. m of warehouses

According to Nikoliers, construction of 146 sq. m. has been completed in St. Petersburg since the beginning of the year. m warehouses. Contrary to expectations, developers continue to implement projects, as well as launch the construction of previously announced complexes. By…
29.09.2022 284

Mexico ramps up shoe exports amid US-China trade war

According to the results of the year, the growth of footwear exports in Mexico may amount to more than 50% and reach by the end of 2002 the volume from 32 million to 35 million pairs. This forecast was given by the President of the Chamber of the footwear industry of Guanajuato (CICEG) Alfredo ...
29.09.2022 995

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 459
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning