BETSY Launches Provocative Advertising
06.06.2013 4883

BETSY Launches Provocative Advertising

The British brand of youth shoes BETSY in May launched the provocative advertising campaign Sweet Revenge.

The plot wittily plays out the story of a girl who was left by a loved one. From a strong resentment, the heroine decides to take a radical step and breaks the windshield of the car with her heel, takes out BETSY ballerinas from her bag and leaves, and the shoe remains in the glass as a reminder that revenge is the reverse side of love.

Lidia Marycheva, a model and participant of the 3rd season of the show "Top Model in Russian", starred in the role of the main character of the commercial. She has already participated in the advertising campaign for the BETSY Dreamland Collection holiday collection, and her appearance in the advertisement was so organic that the company that manages the BETSY brand decided to continue working with the model.

Commercials began to be televised on the European version of Channel One. TV channel coverage countries include not only Europe (Germany, France, Italy, Spain, Great Britain), but also Africa and Latin America, Southeast Asia and the Middle East, Australia, Seychelles and Solomon Islands. The video is also presented on the Internet on the youtube website:

British youth footwear brand BETSY launched a provocative Sweet Revenge ad campaign in May.

Latest News

Ronnie Fieg turned Clarks loafers into sandals

The ongoing collaboration between Clarks and Kith sees the British moccasin brand launch two new sandal styles for spring/summer 2024. The new Ridgevale and Brixham silhouettes are available in four colourways...
20.05.2024 43

Chinese children's clothing and footwear brand Balabala opens stores in Russia

The first store in Russia of the Chinese brand of children's clothing and shoes Balabala opened in St. Petersburg, in the Galereya shopping center. It is planned to open Balabala branded stores in Moscow by the end of 2024, writes...
20.05.2024 60

Interest in retail real estate in residential areas is growing in St. Petersburg

According to NF Group in St. Petersburg, optimal occupancy of commercial space in business class residential complexes is achieved two years after the building is commissioned…
19.05.2024 66

Street Beat opened a third store in Krasnodar

A new store of the multi-brand sports clothing and footwear network Street Beat opened in Krasnodar, in the Oz Mall shopping and entertainment complex. It became the third Street Beat store in the city and the 65th store in the retail chain. In 2024, the retail owner, Inventive Retail...
17.05.2024 319

New Wales Bonner x adidas collaboration coming out

London-based designer Grace Wallace Bonner has once again taken a hand in transforming the iconic silhouette of the German Adidas brand's Samba sneakers. The latest Wales Bonner x adidas collaboration will feature two new sneaker silhouettes and a new version...
17.05.2024 465
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning