American singer Beyoncé and German sportswear giant Adidas have announced the end of a partnership that began in 2018. As part of the partnership, Beyoncé relaunched her Ivy Park sportswear line and also designed new apparel and footwear for the brand. Now the singer intends to refuse cooperation with Adidas and continue the development of Ivy Park on her own. At the same time, Beyoncé opens a new page in her "fashion history".
The pop star launches a collaboration with haute couture brand Balmain. Creative Director of Balmain Olivier Rousteing says that the idea of collaborating with Beyoncé was prompted by the singer's latest album Renaissance, which the French fashion designer listened to many times with pleasure. Inspired by the songs from this album, Rousteing created 50 new fashion silhouettes. The collection was developed with the direct participation of Beyoncé and her stylist Marni Senofonte and was the result of five months of work.
In one of the images of the joint collection, the singer has already appeared at the Brit Awards 2023, in another at the last Grammy Awards.