Bikkembergs continues to open new stores in Russia in partnership with Vogue Dialogue. The brand's recent discoveries are a boutique in the capital's Vegas Crocus City shopping mall and a store in the Krasnodar mega-center Krasnaya Ploschad. The boutiques occupy 100 and 120 sq. meters respectively.
Each of the new stores presents men's, women's and children's collections of clothing and accessories, as well as a new direction for the brand - bijouterie.
The main theme of the new collection of Bikkembergs presented in the brand retail is football, thus the creative director of the brand Lee Wood recalls the history and values of the brand. Sympathy for the sport is expressed in the Bikkembergs logo, which features a footballer.
In a press release on the occasion of the opening of new brand stores in Russia, it is noted that the Russian market is one of the most significant for Bikkembergs. The new boutiques in Moscow and Krasnodar are part of the brand's business strategy to expand Bikkembergs' presence in Russia.
As we wrote earlier, in 2020, the Bikkembergs boutique opened in The Outlet Moscow, a metropolitan outlet center located in the New Riga district.
Fashion brand Bikkembergs was founded by the Belgian designer Dirk Bikkembergs, one of the representatives of the so-called "Antwerp Six". The first collection under the Dirk Bikkembergs brand was presented in 1986, and already in 1993 the first brand store of the brand was opened in Paris.