Birkenstock opened the first flagship in New York
On October 1, the German brand Birkenstock opened its first flagship store in the Soho area of New York. The store is located on two floors, it will present the entire range of the brand - from sandals, boots and boots, to belts, socks and leather care products, writes Footwearnews.com.
The Birkenstock brand has been represented in the United States since 1967, but until now the company has developed its wholesale business in the United States, supplying shoes to large department stores and boutiques.
For the past two years, Birkenstock has spent searching for the perfect place to place its flagship store and has chosen the fashionable New York district of Soho, for its special character and energy, there are a huge number of luxury boutiques and sports shoe stores in the area.
The store’s design was developed by TPG Architecture, which is also the designer of the look of Louis Vuitton, Salvatore Ferragamo and Jimmy Choo boutiques. The design idea is based on natural materials that are close to the Birkenstock brand - cork, leather and felt.
Birkenstock has prepared a powerful advertising company for the opening, which includes advertising on billboards and social networks. The advertising campaign was developed in collaboration with American artist Amit Greenberg. Characters of famous cartoons are involved in it, the images of which are also used in the design of some shoe models, in particular, in the limited collection of Arizona sandals, which will be sold exclusively in the new flagship in New York at a price of $ 200 for a pair.
Birkenstock x Amit GreenbergThe store has a separate space for presenting brand models created in collaborations. The company notes that so far Birkenstock shoe models from last year's collaboration with 10 Corso Como and Barneys New York remain very popular.
On October 1, the German brand Birkenstock opened its first flagship store in the Soho area of New York. The store is located on two floors, it will present the entire range of the brand - from ...
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