Birkenstock opened the first store in Russia Birkenstock Spring-Summer'19
23.05.2019 9805

Birkenstock opened the first store in Russia

The German brand Birkenstock opened the first branded single-brand store in Moscow; in addition, a corner with brand shoes appeared in the capital's Tsvetnoy department store. 

The first branded store of the world-famous German footwear brand with orthopedic insole-sole Birkenstock opened in Moscow on the territory of the Northern “Bottle” (formerly the Bread Factory). The brand’s store on the “Bottle” is located in the “Marsakov” space. Also, original Birkenstock, including iconic brand models, can now be purchased at the Birkenstock Corner on the second floor of the Tsvetnoy shopping center in the capital.

Birkenstock assortment includes women's, men's and children's casual shoes, as well as professional shoes for medical staff, cooks, gardeners and other specialties requiring long-term work on their feet.

Moscow retail has already presented the Birkenstock collection of the spring-summer 2019 season, which includes four main lines: authentic - for fans of traditional models, inspired - for adherents of innovative design, but certainly with an eye to the past, home - for connoisseurs of home comfort , active - specially designed for active and athletic people.

In the line Authentic The classic Birkenstock models are presented, which have already become brand symbols. Shoe materials - genuine leather, brass, copper and durable Birko-Flor.

Серия Inspired personifies the traditional constant quality and the range of new trends in the world of shoes. The designers worked on updating the classic models and experimented with the color, texture and design of Birkenstock, while leaving quality and convenience unchanged.

Ruler shoes Home - brand home shoes that can be worn all year round both on the toe and on the bare foot.

Line Active Created specifically for fitness and active lifestyle enthusiasts. In the manufacture of shoes, special rubber compounds and non-slip sole profiles were used, and models also have additional cushioning due to the soft insole. Active models are ideal for long walks around the city and rough terrain. In addition, the shoes of this line are distinguished by water resistance and maximum strength. 

The new Birkenstock spring-summer'19 collection is also available in online stores and traditional retail from more than 30 partner networks throughout Russia, the CIS and Ukraine. 

The official exclusive distributor of the Birkenstock brand in Russia, the CIS, and Ukraine is Brandpool East.

 

 

The German brand Birkenstock opened the first branded mono-brand store in Moscow, in addition to this, a corner with the brand's shoes appeared in the Moscow department store ...
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