New Birkenstock flagship in London, photo: Footwearnews
Birkenstock opens a new store in London
The new Birkenstock shoe store opens in Covent Garden, London. This discovery follows a series of launches. pop-up Birkenstock Box stores in Milan and Berlin in the summer and the launch of a pop-up store in collaboration with the Barney brand in New York in September.
The London store is located on an area of about 20 sq. meters. The store features 250 shoe models of the brand, this is the widest range of Birkenstock in the UK. Brand Director General Oliver Reichert said that London is a key market for Birkenstock, and the company is proud to open its flagship in a historical and cultural area of the city like Covent Garden.
Key materials of the brand - leather and cork are also key in the design of the space of London retail. A huge trace of sandal Birkenstock flaunts on one of the walls of the store, it is molded in concrete and framed in leather. Demonstration cabinets in the trading floor of the store are made of felt plates lined with piles of tightened leather straps.
The next opening of the Birkenstock brand store is planned in New York.
A new shoe store for Birkenstock opens in London's Covent Garden. This opening follows a series of Birkenstock Box pop-up store launches in Milan and Berlin ...
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What factors influence pricing, and how to work with retail prices for shoes
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The Battle for the Sports Shoe Market
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
