The chain of children's shoe stores Alphabet has announced the beginning of a New Year charity event. This year, the retailer will congratulate the children from the Horizon Shelter (Zheleznodorozhny) and the Baby House (Orekhovo-Zuevo).
The promotion will last until December 23 in the stores of the Alphabet chain. The company encourages buyers to support the charity initiative. “You can help to collect the toys that we will give the kids for the New Year,” the company said in a statement. In exchange for a children's toy, the buyer will be presented with a gold discount card of the networker.
The action is held jointly with the children's stores Toptyzhka, Malysh, Grintois, Lipatunchik and Academy.
In addition, until December 23, from the sale of men's or women's winter shoes of the ALFAVIT trademark, part of the funds will be spent on organizing a children's New Year's holiday.