Soho
"Botinok.ru" summed up the results of July in the market of children's shoes on the Internet
04.08.2011 2787

"Botinok.ru" summed up the results of July in the market of children's shoes on the Internet

The analytical center of the online store of children's shoes "Botinok.ru" continues monthly monitoring of the children's shoes market on the Internet. It includes two data blocks: the children's footwear market index and the popularity rating of children's footwear brands. This analytical release is built on the basis of a block of measurements for June.

The children's footwear market index characterizes the activity of potential buyers of children's footwear. The base for the index is the value of the interest of potential buyers of children's shoes in May 2011. In July, the value of the index of the children's shoes market decreased by another 26 points, which fully corresponds to the forecasts of the analytical center "Botinok.ru", published with the previous index value. The summer decline in buyers' activity continues. The seasonality factor also affects the decrease in activity - footwear for the summer season was mainly purchased in May-June, and the autumn footwear season will begin in August-September.

According to analysts, in the first half of August, buyer activity will begin to recover, and during the period from 20 to 31 in August, the summer lull will completely end and the activity index in August will be about 100 points, most likely even exceeding it.

Botinok.ru continues monitoring the popularity of children's shoe brands on the Internet. In July, the list of brands involved in the monitoring was expanded to include Orsetto and Shagovita brands.

There were no significant changes in the July ranking - the five leaders (Kotofey 6547, Antelope 4928, Skorohod 2129, Minimen 2068, Kapika 2016), the second tier and outsiders remained the same.

The change in the first three is noteworthy - the Skorokhod trademark has shifted the Minimen brand from third place. However, this is unlikely to be due to any fundamental reasons, as the gap between the third, fourth and fifth places in the rating is insignificant and amounts to about 60 points, which is within the measurement error.

The children's footwear market index is determined based on the statistics of Internet users' queries in the Yandex search engine. The analysis takes into account requests related to both children's footwear in general and its specific brands. The market index consists of two components - the brand index and the market index as a whole. Changes in each of the components are calculated monthly. The market index is equal to the average change in components.

The popularity rating of brands of children's shoes is also compiled on the basis of statistics on requests from Internet users. Due to the fact that the names of many brands are not unique and apply not only to children's shoes (“Zebra”, “Antelope”, “Kotofey”, for example), only those queries that include the words “children's shoes ”and brand name. The brand name was taken into account both in Russian and in Latin spelling.

The analytical center of the online store of children's shoes "Botinok.ru" continues monthly monitoring of the children's shoes market in ...
5
1
Rating

Latest News

Fila collaborates with Haider Ackermann

South Korean company, manufacturer and supplier of sportswear Fila has released a collaboration with French designer of Colombian origin Haider Ackermann. The capsule includes men's and women's clothing (colorful leggings,…
02.12.2022 154

Pakistan ramps up shoe exports

Footwear exports from Pakistan increased by 2022% between July and October 82, a year-on-year growth of 31%, while leather exports increased slightly, according to the Pakistan Bureau of Statistics (PBS)…
02.12.2022 159

On Black Friday, Wildberries sold goods for 106 billion rubles.

The Black Friday promotion was held on Wildberries from November 18 to November 28, 2022. The sale aroused high interest among buyers and surpassed last year's figures. In total, the participants of the action ordered goods for a total amount of about 106,4 billion rubles, which is almost…
01.12.2022 257

Ralf Ringer is challenging in court the demand of the Federal Tax Service for additional taxes and penalties for 1,5 billion rubles.

As we wrote earlier, the federal tax authorities want to recover about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. Shoe manufacturer and retailer is trying to challenge the actions of the tax authorities through…
30.11.2022 293

The sports industry from equipment and materials to collections of ready-made clothes and shoes - at the Sport Casual Moscow exhibition

From January 16 to January 18, 2023 in Moscow, in the Izmailovo Hotel, the XVI exhibition-presentation SPORT CASUAL MOSCOW of sports, casual and tourist clothing, shoes, accessories, as well as technologies, materials and equipment for their…
30.11.2022 371
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning